Research On Legal Regulation Of Live Streaming E-Commerce

Live Streaming E-commerce is a new type of shopping method,which is affordable and novel in form.The products are sold in the living room mainly through the live broadcast personnel.Affected by the epidemic,some online industries have been well developed,and live streaming is no exception.You can clearly understand the details of goods or services in the living room without leaving your home.Therefore,more and more consumers like to buy goods in this way.Live Streaming E-commerce has made a great contribution to the development of the economy,eased the employment pressure of some people,and brought a lot of convenience and benefits to consumers.But recently,emerge in endless live streaming e-commerce and industrial chaos.In order to make the live streaming e-commerce develop better and healthier,it is essential to regulate it by law.In order to better regulate the chaos in the industry,this article introduces typical cases such as the case of Chen’s false ordering and traffic data fraud,the case of Shanghai Internet celebrity’s live-streaming sales of goods,the sugar water bird’s nest incident,and Gao Huohuo travel card incident.The common problems of data falsification,false propaganda,shoddy,lack of after-sales,and then dig deeper into the cause of the problem,because the legislative level to directly regulates live streaming e-commerce are low,the industry access threshold is low,and live streaming e-commerce weak supervision,difficulty in protecting consumer rights,and difficulties exist in the attribution of responsibilities of the subject of live streaming e-commerce,and finally put forward legal regulations based on the reasons.The suggestion for legal regulation of live streaming e-commerce is to introduce a special legislation for live streaming,which should be closely combined with the attributes of live streaming e-commerce.Raise the entry threshold for live streaming e-commerce.Raise the barriers to entry for live streaming e-commerce.It is necessary to increase the entry threshold for live broadcast personnel,raise the entry threshold for goods or services in the living room,and raise the entry threshold for the living room.Strengthen legal supervision by innovating supervision concepts and improving supervision and monitoring capabilities.Mobilize social forces to protect consumers’ rights.Clarify the responsibilities of each subject and promote the healthy development of the industry.