Research On The Proliferation Process Of Digital Capital From The Perspective Of Digital Labor

New technologies,such as cloud computing,big data and the Internet,are pushing capitalism into the phase of digital capitalism.At the same time,the rapid development of Internet social platforms worldwide,new media forms and media use has spawned new forms of labor.In the digital era,the content production of Internet users can also create surplus value for digital capital.Christian Fuchs,a representative of the school of communication political economy,calls this new labor paradigm "digital labor".Based on Marx’s capital circulation theory,this paper takes digital labor as the breakthrough point,deeply analyzes the value multiplication process of digital capital and criticizes it ideologically,aiming at revealing the malpractice of digital capitalist mode of production and the human subjectivity crisis caused by it.This paper is divided into five chapters: The first chapter is the introduction,mainly expounds the research background and significance,research status and research ideas and methods.In chapter two,this paper analyzes the historical background and substantive characteristics of the rise of digital capital,points out that the alliance of information communication technology and capital has realized the latest form of capital accumulation,and defines the concept of digital labor.In the third chapter,this paper deeply analyzes the circulation process of digital capital and focuses on the nature of surplus labor place of Internet social platforms and the specific process of selling "Internet audience goods" to advertisers to realize surplus value.In the fourth chapter,this paper compares the difference between digital capital and traditional industrial capital in the process of value multiplication:compared with industrial capital based on employment relationship,the way of digital capital grabbing surplus value has changed a series of times,but living labor is still the source of surplus value.In the fifth chapter,this paper inherits the tradition of critique of political economy and ideological criticism united,and criticizes the digital capital from three aspects of "data fetishism and alienation of emotion","the dissolution of bourgeois values" and "the loss of proletarian subject consciousness",and puts forward some policy Suggestions for the development of the digital economy in China.