Research On Marketing Strategy Of Shandong TY Legal Service Platform

With the rapid development of the Internet,human beings have been in the digital age.The popularity of smart phones and the development of sharing economy have brought great changes to people’s production and lifestyle.The way of purchasing legal services is also changing quietly.The service platforms on the Internet are also accelerating to seize the limited share of the legal service market.In the current new market environment,Shandong TY legal service platform,as a representative of the industry,its marketing strategy has high research significance.On the basis of combing relevant literature and conducting market research,by analyzing the current market demand for legal services,it is found that enterprises are more recognized for seeking legal services through the legal service platform,but are less satisfied with the services provided by the platform.Based on the comprehensive elaboration of relevant marketing theories,this paper takes Shandong TY legal service platform as the research object,and takes the online and offline legal service market as the background.Firstly,it analyzes the marketing status of Shandong TY legal service platform,finds out the problems existing in the marketing of Shandong TY legal service platform,and points out its causes.Secondly,it analyzes the macro environment The competitive environment of the industry and customer resources are analyzed one by one.Finally,around the deficiency of the marketing strategy of Shandong TY legal service platform and its environmental analysis,the marketing strategy of Shandong TY legal service platform is designed and the corresponding safeguard measures are formulated.Realize the improvement of customer satisfaction of the legal service platform,and finally help Shandong TY legal service platform improve its market share.