Research On The Legal Regulation Of Commercial Facial Recognition Technology

Nowadays the interaction between technology and law is frequent,the commercial application of facial recognition technology and the protection of consumers’ privacy,property,and personal dignity have formed a complex relationship of mutual restraint and promotion,and the continuous breakthrough of the technology has intensified government information barrier and legal risk,resulting in the ineffectiveness of traditional legal regulations.This paper places the technology in the context of the legal practice of various countries.First of all,exploring the technology,stating it’s type,legal nature and research status in overseas and domestic,by the way,three major legal risks of the technology are discussed.Then,sorting out the current situation of the laws related to the technology in China to find out some problems about the legal regulation.Third,combing with the foreign legal regulation experience and examining two major legal regulatory models these are the command control model and the self-regulation model,to draw some constructive enlightenments.Finally,using the meta-regulation model as a breakthrough to solve the above problems,and then suggesting our government to improve the filing system and the risk assessment system,introduce a non-prosecution system for enterprise compliance,establish a whistleblower protection system,strengthen industry self-discipline,to help the compliance development of the commercial application of facial recognition technology and the digital transformation of China.