Empirical Analysis On Influencing Factors Of Life Insurance Demand Of Chinese Veterans

With the strengthening of the national security system for veterans,it also puts forward higher development requirements for the construction of Veterans’ insurance system.In response to the requirements of "the security system should be coordinated with economic development and adapt to social development" put forward in the Veterans’ security law,China needs to take commercial insurance as an effective supplement to the social insurance of veterans,and the commercial insurance of veterans has ushered in a major development opportunity.However,compared with other groups,veterans have group particularity and risk,and the risk difference is large.The traditional commercial life insurance is not applicable to veterans,and the influencing factors of their insurance demand are also different.Therefore,with the support of the national insurance policy for veterans,this paper attempts to analyze the degree of demand for commercial life insurance and the factors affecting the demand for life insurance for veterans through a questionnaire survey of veterans in different regions,different years of service,different reasons for retirement and different levels of education.This paper designs a questionnaire for retired soldiers.Through the method of network research,this paper fully investigates the basic situation,service years,retirement types,military sources,insurance attitude and other factors of the respondents,ensures the hierarchical diversity of age and service types,and investigates different groups.The data is encoded based on the results of the questionnaire.Firstly,the statistical description method is used for classification analysis to explore the sample characteristics,basic influencing factors and the insurance attitude of each factor towards the exclusive insurance of retired soldiers.Cluster analysis is used to analyze all the factors of the sample sampling indicators,explore the mutual influence relationship between the factors,select the main factors affecting the retired soldiers’ demand for commercial life insurance,and remove the linear autocorrelation between the data.The binary logit regression model is used for regression analysis to study the significance of the influencing factors of demand,and judge whether the number of children,hospitalization,occupation,income,military resources and other factors will affect the Veterans’ willingness to insure commercial life insurance.Then set the basic reference category according to the analysis data,judge the strength of insurance demand of different levels of groups,and analyze the reasons.On this basis,this paper puts forward policy suggestions on the introduction of commercial life insurance for ex servicemen,as well as the idea of establishing commercial life insurance for ex servicemen,which is "supplement of national special fund,management of commercial insurance companies,guarantee of legal system and supervision of the Ministry of ex servicemen affairs".The main innovations of this paper are as follows: Empirical Research on the impact of commercial life insurance demand of Veterans’ insurance;Due to the confidentiality of the survey group,questionnaire survey was used for data collection.However,due to the single survey method,the questionnaire groups are similar.Secondly,the number of questionnaires is small,and the reliability needs to be improved.