| In 2019,The General Office of the State Council issued opinions on Further Stimulating the Potential of Cultural and Tourism Consumption,which proposed to encourage the development of "night tourism" and "immersive" cultural and tourism consumption.The immersive experience of night tourism has strong interactivity,which can fully mobilize tourists’ multiple senses such as vision,hearing,touch and smell,so that they can get immersive aesthetic enjoyment,so as to realize in-depth emotional communication between night tourism scenes and tourists and help cultural transmission.Waterfront space,as an important place for sightseeing and entertainment,is an important tourism resource to shape the regional characteristics of scenic spots and attract tourists.It is an urgent problem for night tourism to improve the immersive design of waterfront space night tour project,so that tourists can get a good experience in the process of tourism activities and fully feel the regional landscape and immerse themselves in the cultural narrative,which is also the original intention of this research.Starting from the difficulties of night tourism and immersion tourism industry,this paper firstly summarizes the development status of immersion experience at home and abroad,and summarizes the connotation,operation mechanism,influencing factors,key elements and design methods of immersion theory,which provides a theoretical basis for further research on waterfront space immersion night tourism.Secondly,typical night tourism cases such as Ocean Park in Hong Kong,Sydney Light Music Festival and Hangzhou "Like a Dream on the Pond" are selected to analyze their theme design,interactive experience,technical means and other aspects.On this basis,design methods that can be used for reference are summarized.Next,this paper focuses on night landscape elements such as natural environment elements,cultural and historical elements and space lighting elements of waterfront space,and conducts research on scene expression,interactive experience,narrative line and multi-sensory experience in immersive night travel experience.Furthermore,it discusses the design principles of immersive night tour from three aspects: the collision of theme and innovation,the integration of technology and art,and the interaction and experience.Finally,it establishes the design method of night tour with immersive experience as the core,including: mining regional natural and cultural resources,strengthening the narrative expression of the tour line;Using digital media technology to mobilize visitors’ multi-sensory experience;To create a variety of night consumption scenes,improve the comprehensive supporting scenic areas and other methods.Finally,taking quxian "two rivers and four banks" night tour design as an example,the theory is applied to practice to prove the feasibility of theoretical research. |
