Research On The Design And Application Of The Tang Dynasty Ladies In The IP Image Of Zhongcaoji Cosmetics

With the increasingly fierce competition in the cosmetics market,the brand image design of domestic cosmetics pays more attention to attracting consumers’ attention in new forms.From paying attention to the physical nature of products to paying attention to the perceptual nature of products,to enhance the emotional connection with consumers,and to pay attention to the influence of cultural transmission in brand promotion,which has virtually created more value for the brand.Throughout the development process of the brand of Zhongcaoji cosmetics,through the analysis of the positioning of the target consumer groups,we choose the female figure of Tang Dynasty as the inspiration source of the IP image of Zhongcaoji cosmetics,which is conducive to shaping the brand’s own cultural connotation and improving the brand’s influence.The purpose of this study is to find the connection between the beautiful women in the Tang Dynasty and the IP image of Zhongcaoji cosmetics.First of all,by combing the social background,image characteristics and other aspects of the ladies in the Tang Dynasty,explore the aesthetic concepts behind them,find out the development and application value of the ladies in the Tang Dynasty,extract the design elements of the ladies in the Tang Dynasty,such as hairstyle,makeup,clothing,jewelry,etc.,in order to facilitate the shaping of the IP image.Secondly,the concept of IP and IP image is sorted out to find out the characteristics of IP image with uniqueness,content and personality.By analyzing and summarizing the actual cases of the application of IP personas in contemporary cosmetics,it is divided into two categories: "self-created brand IP personas" and "co-branded with well-known IP personas",and summarizes the characteristics of IP personas in the process of application,so as to apply them to the design of the IP image of China Grassland.Finally,we will delve into the corporate culture of Zhongcaoji cosmetics brand,integrate theory with practice,comply with the principles of modern design,and complete the IP image design of Zhongcaoji.Based on the brand concept and traditional culture,the IP image is named "Sister Shen Xian",and design three views,thus generating expression packs,multiple models and "Sister Shen Xian Spring Series" cultural and creative products.In the "Sister Shen Xian Spring Festival" series,combining the allusions of the Spring Festival,the annual fish,the dragon dance to celebrate the spring,and the auspicious lion wake up,four limited "Sister Shen Xian" images are designed for the Year of the Rabbit,which is conducive to the brand marketing of Zhongcaoji and makes the excellent traditional culture "live" in the IP image of Zhongcaoji,which not only injects rich cultural connotation into the IP image of Zhongcaoji cosmetics,but also provides some reference for the IP image design of contemporary cosmetics brands.