Research On The Promotion Path And Application Of The Brand Image Of "Zhuang March 3"

China’s traditional festivals have a long history,rooted in the profound traditional Chinese culture,festivals and related activities contain the unique cultural memory of specific groups,Guangxi ethnic minority resources are very rich,which is also the reason for the rich culture of Guangxi ethnic minority festivals.In Chinese festival culture,Guangxi’s "March 3" festival is a very precious and rich cultural resource for ethnic minorities in China,with rich historical and cultural heritage,and also the source of development of modern civilization.The festival culture of "March 3 of the Zhuang Ethnic group" has the characteristics of ethnicity,periodicity,communication,inheritance,etc.,which can not only continue to attract tourists from all over the world to come for sightseeing,tourism,consumption,real estate and investment,but also attract production factors in the surrounding areas and even at home and abroad,form huge real productive forces,and promote the comprehensive development of regional economy.The Zhuang "March 3" festival culture has attracted many domestic and foreign tourists and tourists with its unique ethnic characteristics,and has also attracted a large number of entrepreneurs and investors at home and abroad to participate in it.It is both an economic activity,a cultural activity,and a social activity.However,in the process of its festival brand development,there are many problems such as lack of representative festival brand image,backward festival brand promotion,and excessive dependence on government support.Based on this background,this paper first analyzes the historical and cultural connotation of the "March 3rd of Zhuang Ethnic group" festival,then sorts out the promotion channels of the "March 3 of Zhuang" festival brand with the theory of brand image communication,and then summarizes the reasons for the lagging development and difficulty in promoting the brand of "March 3 of the Zhuang Ethnic group" festival using the theory of brand construction as the analysis framework,and puts forward the optimization mode of the brand image promotion path of the "March 3 of the Zhuang Ethnic group".The author has developed a strategic visual image promotion path.This framework includes the promotion path of the "March 3rd of the Zhuang Ethnic group" festival and the promotion path of online media image,including detailed promotion plans such as We Chat public account design,Weibo Banner design,Douyin promotion design,etc.,aiming to better adapt to the visual aesthetic characteristics of the digital era,promote the development of traditional festival brands younger,and attract the attention of more young consumer groups.These measures help to promote festival brands that carry minority cultures,thereby realizing their economic,social and cultural values.