Study On IP Operation And Its Communication Effectiveness Improving Value In The Japanese "Three Kingdoms Fever"

In-depth research should be done on the lasting “Three Kingdoms Fever”,which is not only a distinctive cultural phenomena in Japan but also a well-known instance of Chinese culture overseas communication.In order to study the value of communication effectiveness in promoting the dynamic process of the “Three Kingdoms Fever” in Japan up until this point,this paper places the spread of “Three Kingdoms” in Japan in a multicultural context.It also takes the perspective of IP operation,which is in sync with the current Internet context,as an entry point.Finally,it tries to explore the sustainable development path of Chinese culture overseas communication from the experience of others.The study takes communication effectiveness analysis as the main logical line and gives a brief historical and current analysis of the Japanese “Three Kingdoms Fever” in the introduction.On the basis of the several peaks and characteristics of the“Three Kingdoms Fever” in Japan from the past to the present,the paper highlights the role of IP operation in the sustainable development of the “Three Kingdoms Fever”in Japanese society.The first chapter explores the main models and mechanism elements of the Japanese Three Kingdoms IP operation and splits its development into stages.Chapter two combines the three basic features of IP operation: media mix,transmedia storytelling,and brand identity,and focuses on demonstrating the effectiveness enhancement value of IP operation in promoting the dissemination of Japanese “Three Kingdoms” cultural products,and also introduces the practical realization path of its value with many rich and vivid cases.At the same time,the study used sentiment analysis and word frequency statistics to build sentiment distribution maps and high-frequency word cloud maps in order to understand the characteristics of the audience acceptance as a whole.These maps were created based on reader review data of Eiji Yoshikawa’s contemporary novel Three Kingdoms,a representative Three Kingdoms IP,collected from mainstream book platforms in Japan.On the basis of this,the study further combines the qualitative analysis of high-quality commentary texts to verify the value of IP operation in improving communication effectiveness from the standpoint of audience perception at the micro level.The third chapter strives to take inspiration from the Japanese IP operation about “Three Kingdoms” that is suitable for our national conditions,and discusses the controversies and hidden anxieties resulting from it from the standpoint of enhancing the effectiveness of Chinese culture overseas communication.In order to serve as a guide for the overseas dissemination of Chinese culture in the new era,this paper combines the Japanese “Three Kingdoms Fever” phenomenon with IP operation and communication effectiveness research.It does this by demonstrating the communication effectiveness improving value of Japanese “Three Kingdoms” IP operation from multiple dimensions.