Emotional Research And Application Of Motion Graphics Design In Audiovisual Language

With the expansion of the application field of motion graphics design,in order to promote motion graphics design to better serve users and improve its mechanized and dynamic visual status quo,this topic conducts more systematic research on motion graphics design from the emotional perspective of audio-visual language.Four methods were used to study this topic,namely: literature research method,empirical research method,interdisciplinary research method,and comparative research method.Firstly,the current research status of motion graphics design is summarized;Then,starting from the two basic directions of visual language and auditory language of audio-visual language,and taking the analysis of its expression methods as the starting point,and combining with the theory of psychologist William Wundt’s three degree theory of emotion(emotional bipolar theory),this paper discusses the emotional expression mode in the design of motion graphics;Finally,a series of motion graphics design,dynamic poster design and practical application of cultural and creative derivatives design are carried out for the Han tomb mural "The Four Gods Cloud",namely "When the Clouds Rise".By summarizing and refining the audio-visual language emotional expression methods of motion graphics design,this topic draws a conclusion that the emotional shaping of audio-visual language exists in a backward bipolar state.In the motion graphics design,we can enhance or weaken the design of the screen shape and sound elements in some way through the perspective of audio-visual language,to deepen its emotional expression.So as to achieve the purpose of conveying motion graphics design emotional information and metaphorical content to the audience more clearly.