Zhenping County,Henan Province,is the largest jade carving crafts production and export base in China,and its jade carving industry is mainly concentrated in Shifosi Town.In recent years,the government has made active efforts to upgrade the economy of the region’s traditional industrial clusters by building a large jade culture dissemination base and introducing a well-known e-commerce live-streaming platform to help develop the jade carving industry.More and more jade enterprises and private small business merchants have been promoting and selling their products through live-streaming with goods.The live-streaming sales model has not only enabled Zhenping jade to rapidly expand its visibility in the global market,but also made it easier for jade carving crafts to reach ordinary people’s homes.This cluster live phenomenon marks the transformation of the traditional production and sales structure of jade carving,bringing many new changes,opportunities and challenges to the jade industry,and giving rise to a large number of live practitioners in this field.“Jade Live Streaming ”is a social documentary,which chooses the representative jade culture live broadcast base in Zhenping Shifosi town,records the real scenes of the cluster of merchants carrying out the live broadcast on the Internet,and reflects the survival status and real dilemma of the live broadcast practitioners.The whole film to bead jade source live staff Liang Yuan,Zhu Zhu,and 95 post-couple start-up live practitioners Zhao Huainan,Wang Jing as the main narrative characters.Through the Zhenping jade live broadcast industry team model,live talk,development status and other aspects of observation and analysis,reflecting the background of the era of network consumption,ecommerce platform,anchor to promote the form of hot sales can not only look at the surface of the "hot" effect.Live broadcast practitioners are mixed,the phenomenon of low professional threshold to pay attention to.The traditional jade carving industry needs to upgrade the change of good products,good anchor,good platform cooperation and win-win cooperation,and then explore the development of jade culture dissemination and jade carving products live integration of the road. |