Research On The Innovative Design Of Cuotaiji IP Under Science Fiction Narrativ

The popularity of domestic science fiction works such as ’Wandering Earth ’ 1 and 2 has made the creation of science fiction IP with Chinese culture a hot topic of concern from all walks of life.’Cuotaiji ’ is the product of the integration of Luojia Yi mythology and Nuo ritual,which has extremely high cultural value and development value.With the development of IP-enabled local economy and culture,the economic value,communication value and cultural value of IP have been fully explored.As a visual marker,IP image provides a creative blueprint for the derivative creation of cultural content.Science fiction narrative is the return of mythological thinking in the technological era.Science fiction IP fits the aesthetic tendency of contemporary people with its modern and novel visual image.This paper focuses on the science fiction IP design of the Yi’s Cuotaiji ’,explores the cultural connotation of ’ Cuotaiji ’,sorts out the science fiction narrative elements,combines the intertextuality of ’ Cuotaiji ’ and science fiction narrative,excavates the narrative connotation to determine the narrative theme,sets the narrative plot,constructs the science fiction narrative text of ’ Cuotaiji 2162 ’,and selects the IP image as the narrative medium.Based on the narrative design as the main method,combined with the narrative background,the IP design style is scrutinized,the narrative plot is combined with the narrative prototype to determine the IP design modeling of ’Cuotaiji 2162 ’,combined with the ’Stranger-Wang’ model,the heroic journey and other anthropological and mythological theories to explore the IP design of ’ Cuotaiji ’ under the science fiction narrative,and carry out the peripheral derivation.It is a new attempt to explore the new vitality of traditional ethnic culture such as ’ Cuotaiji ’ by reconstructing myth narrative into science fiction narrative and producing IP design under the guidance of narrative design method,and also provides a new idea for the creation of Chinese science fiction.