| The organization logo is the concentrated representative of the organization’s brand image and the image dissemination of the organization’s teaching concept.Analyze the logo of sports dance institutions from the perspectives of semiotics,aesthetics,pedagogy and psychology,collect and analyze the logo of sports dance institutions according to the research results,conduct in-depth analysis in combination with the design theory,cultural value and artistic value of sports dance institution logo,and summarize the teaching concept with typical connotation.The research on the logo of sports dance institutions is of direct significance to the excavation of the connotation of institutional culture and the expression of teaching ideas.The logo of sports dance institutions should start from three aspects: picture,text and color,so that the receiver can achieve the transmission of the teaching concept of institutions under the guidance of vivid and vivid graphics,which can provide teachers with clear teaching goals,and also provide designers with certain reference.Interviews were conducted with relevant experts in sports teaching,sports dance,visual communication,etc.Questionnaire survey was conducted among teachers and institutional leaders,and then the teaching concept in logo design was analyzed through cases.Including literature,expert interview,questionnaire,observation,graphic analysis,case analysis,logical analysis and other research methods.Combine aesthetics and semiotics to collect and sort out some typical signs of sports dance institutions,analyze statistics,deeply interpret the signs’ graphics,characters,colors,etc.,and explore the design principles.Using the research of psychology and pedagogy for reference,this paper studies the sports dance logo,analyzes the teaching concept in the logo design of sports dance institutions,and provides reference and service for entrepreneurs to design logos.The research conclusion is:The teaching concept of sports dance institutions is presented in the logo design of the institution with graphics,words and colors.At the same time,the logo,as the representative of the corporate image,also clearly reflects the teaching concept contained in it.Based on the analysis of the teaching concept in the logo design of eight sports dance institutions,the five aspects of teaching philosophy,namely,students first,health first,education in fun,innovation awareness and aesthetic education,are summarized to guide the school running idea of the institution Formulate talent training programs and overall teaching ideas,while giving students and parents the confidence to be loyal to choice and adhere to learning. |