| As an important form of modern tourism,red tourism is not only an important way to promote economic development,but also a key channel to carry out patriotic education and revolutionary traditional education.In-depth analysis and research on the nature of red tourism is conducive to the healthy and sustainable development of red tourism,which can give full play to the unique advantages of red tourism resources to the greatest extent and play a certain role in promoting the spread of red stories,inheritance of red culture and promotion of red spirit.With the development of red tourism,both the number of red scenic spots and the types of red tourism products have been improved and enriched,but the corresponding development of the theoretical system of red tourism is relatively slow,especially the research on the origin category of red tourism is very rare.In view of the above phenomena,this paper mainly studies the nature of red tourism through phenomenological research methods supplemented by literature analysis and field investigation,and interprets and analyzes the whole process of red tourism from multiple perspectives such as ceremony,symbol and narrative.Combined with the development status of red tourism and other objective conditions,the semi-structured interview texts obtained are screened and encoded by KHcoder,Nvivo12 and other software,and then the summary table and topic table about the essence of red tourism are condensed.On this basis,phenomenological interpretation is carried out to integrate the theoretical model of ritual construction of red tourism,and finally form a phenomenon regression description of the nature of red tourism,so as to provide reference for the development of red tourism industry and theory.Under the theoretical background of ceremony theory,this paper first defines red tourism and ceremony based on the research results of scholars and the development of red tourism.Secondly,by using the phenomenological research method and through the research and analysis of the original materials,the essence of red tourism is finally fixed in the category of ceremony,and the phenomenological interpretation of red tourism is carried out according to the three aspects of ceremony phenomenon,ceremony characteristics and ceremony attributes,and on this basis,the theoretical model of red tourism ceremony construction is summarized,which comprehensively and scientifically summarizes the whole process of red tourism ceremony,Taking the ceremony participants(tourists)as the main body,this paper summarizes the internal logic and overall circulation system of the red tourism ceremony.Finally,on the basis of the phenomenological analysis and interpretation of red tourism,according to the context of time development,it is divided into the preparation stage,the participation stage and the end stage,and the phenomenon regression description of red tourism is carried out,and the theories and views obtained from the research and analysis are returned to the phenomenon description of red tourism and ceremony.The research on the nature of red tourism in this paper will help to enrich the research results of red tourism,build a theoretical model for the ritual construction of red tourism,boost the root innovation of red tourism research,lay a theoretical foundation and provide a new research perspective for the follow-up research of red tourism. |
