The Application Of Huai Opera Character Elements In IP Image Design

Huai Opera originated in Yancheng City and Huai’an City,Jiangsu Province.As a national intangible cultural heritage,it has a history of over 100 years and is a treasure of the Yanhuai region.The unique singing environment of Huai Opera reflects the people’s love for life in the Yanhuai region,with strong local characteristics and profound cultural heritage.At present,although many local operas have been listed as national intangible cultural heritage,their national popularity is still declining,and the manifestations of Huai Opera need to adapt to the continuous evolution of the times.In addition,the repertoire and creative sources of traditional Chinese opera are gradually becoming rich and colorful.In order to increase the vitality of Huai Opera,its communication forms and functions need to be effectively expanded.Blind boxes are presented with different styles of dolls in the same packaging,and there is a randomness in the process of consumer purchase.This uncertain stimulus creates a unique attraction for blind boxes,triggering a buying boom.At the same time,trendy blind boxes have become a hot topic in consumer social communication.In line with the love for traditional Huai Opera culture and the strong curiosity and exploration desire for Huai Opera elements,this article focuses on the artistic characteristics and cultural connotations of Huai Opera character elements to conduct research,providing relatively complete information for people to better understand the connotation of traditional Huai Opera culture.This article sorts out elements representing the characteristics of Huai Opera characters from numerous repertoire materials of Huai Opera,and combines the artistic processing of Huai Opera characters and performance elements with the current popular blind box to express the cultural implication of inheriting Huai Opera through intangible cultural heritage in a modern form of artistic communication,enhance the popularity of Huai Opera,increase the traditional cultural connotation of the blind box,and take this opportunity to develop Yancheng’s tourism resources from a cultural perspective,To some extent,it brings relative economic value to the city.