Research On Wuhan Red Tourism Culture Exhibition Based On User Experience

As a new type of tourism with Chinese characteristics,red tourism culture has the unique value of integrating politics,economy,culture and education.Due to its unique geographical and cultural conditions,Wuhan has created a red tourism culture with the characteristics of Jingchu culture and revolutionary culture,and then formed an urban culture with the main connotation of "daring to be the first and pursuing excellence",which can be displayed in various red tourism attractions in Wuhan.Although the development of Wuhan’s red tourism industry is booming,the consumption heat has not risen.Now,with the impact of the epidemic environment,offline tourism has not been fully developed.Wuhan’s red tourism industry needs new display and publicity means to promote the cross-era integration of red gene inheritance and tourism economic development.Taking Wuhan Revolutionary Museum as an example,based on the user experience perspective,relying on the rich red tourism resources in Wuhan,using the design theory knowledge,combining with the research on the current Wuhan Red Cultural Revolution and Jingchu Culture,this paper designs the current Wuhan Red Tourism Culture Exhibition,and creates a red tourism brand image with Wuhan characteristics.This paper takes Wuhan Revolutionary Museum as the main research object.On the basis of field investigation,it first expounds the relevant concepts of the display design of red tourism culture,collects and sorts out the current situation of Wuhan’s red tourism resources,and then uses SWOT analysis to analyze the current situation and future development direction of Wuhan Revolutionary Museum,and puts forward targeted design methods for Wuhan Revolutionary Museum according to the analysis results.Finally,the visual symbols of red culture with Wuhan characteristics are summarized through design practice.Create new exhibition hall experience and publicity means for Wuhan Revolutionary Museum from the perspective of user experience,improve the publicity effect and attraction of Wuhan’s red tourism industry,and build a new red tourism model system.