Research On The Application Of " Ganwu " Brand Design Under The Slow Design Concept

In today’s continuous integration of technology and culture,due to people’s excessive pursuit of speed and efficiency,an era atmosphere emphasizing fast rhythm has been formed.As the negative impact of this high-pressure atmosphere increases,people begin to desire to return to a slow-paced living atmosphere.Therefore,the culture and concept of "slow" began to gradually form and spread.This article considers the "pain points " of the fast-paced crisis from the perspective of the design field,and attempts to combine the slow design concept and the theory of atmosphere creation to guide people to pay attention to the atmosphere of the rest environment and fundamentally re-examine the lifestyle to obtain a higher quality of life.This design takes the brand as the design carrier,and the atmosphere creation as the focus.The common items in life are used as brand products to explore the value of creating atmosphere,so as to remind people of the value and significance of creating a slow-paced rest atmosphere.And through the ease,simple design deduction and graphic narrative design means to create a soothing visual atmosphere,in order to advocate people to precipitate emotions and thoughts in the rest,and slowly enjoy the essence of life.The creation report of this paper is mainly divided into three parts : creation demand research,literature theory research and creation process.In the part of creative demand research,the current situation of the rest environment and people ’s demand for the atmosphere of the rest environment are investigated to explore the feasibility of the design.The second part of the literature theory research mainly expounds the origin and development of the slow design concept,the design theory of atmosphere creation,analyzes typical application cases,and explores the relevance and combination of the two concepts.The third part of the creative process report,in-depth summary of the above research content,design and creation of "Ganwu" brand,based on people’s sensory experience of the rest environment atmosphere,combined with brand image conciseness,pattern narrative and concept deduction,comprehensively explore the application practice of slow design concept in the brand with the goal of creating atmosphere.This creation attempts to introduce the concept of slow life into brand design by combining the concept of slow design with the theory of atmosphere creation.It aims to improve the aesthetic taste and aesthetic experience in people ’s life,meet the needs of the spiritual level,convey the regular work and rest and return to the essence of life,and expect to apply the slow design concept to a wider range of design fields.Contribute to the improvement of the slow design concept system.