Research On The Fun Expression In Food Illustration

As early as ancient times,the Hemudu people of Yuyao domesticated rice to fill their stomachs.Today,the Yuyao people create new foods to improve their quality of life.The reason why traditional cuisine in Yuyao has been passed down to this day is precisely because of people’s love and development of cuisine.Even though fast food culture is prevalent in our daily lives,traditional cuisine has not disappeared,but is constantly developing and renewing over time.The establishment of Yangming Ancient Town in Yuyao has expanded sales channels for traditional cuisine in Yuyao.According to the author’s research and daily observations,the consumer group of traditional cuisine in the ancient town is mostly local residents,and some Yuyao traditional cuisine is still in a little-known state outside the Yuyao area.This also reflects that the promotion of Yuyao traditional cuisine is not enough.After communicating with the person in charge of the ancient town,it was learned that they also have a demand to promote traditional cuisine,in order to attract more tourists to the ancient town for consumption,Therefore,the author chooses Yangming Ancient Town as the platform for promoting traditional cuisine in Yuyao and explores how to create a series of illustrations for food promotion using interesting expressions.This article is divided into two parts: the first part is the illustration creation works and application display,combining with the illustration works to give a brief text description,and apply the illustration to offline promotion in ancient towns,bus stations,subways and online official account.The second part is an illustration design and creation report,which is divided into three chapters.The first chapter is market research,which elaborates on the current situation of illustration application in local food promotion,and specifically analyzes the food promotion cases of four types of application illustrations online and offline.Afterwards,the current situation of traditional beauty food promotion in Yangming Ancient Town,Yuyao was investigated and existing problems were sorted out;The second chapter is a theoretical literature research report on creation,which categorizes various styles of fun illustrations,analyzes their artistic expression in traditional food promotion,summarizes three principles that fun illustrations should follow in food promotion,and studies the development history,cultural characteristics,and artistic characteristics of Yuyao’s traditional food,providing content reference for subsequent creation;The third chapter is a practical report on the creative process.Through on-site investigation,material shooting,and online data collection in the early stage,relevant creative content is classified,and the main creative ideas and explorations and attempts in the process of this fun food illustration creation are elaborated.The author hopes to promote and develop traditional cuisine in Yuyao through the exploration and research of traditional cuisine in Yuyao,and through the expression of interesting illustrations,so that more people can understand and understand Yuyao’s traditional cuisine and reignite people’s enthusiasm for traditional cuisine culture.