Dynamic Poster Design Based On The Graphic Characteristics Of “Huizhou Brick Carving”

With its vividness,linearity and interactivity,dynamic posters rapidly develop and popularize,which conform to the new trend and trend of information communication and performance in the digital age,strengthen the concept of "time" and "space" design,and have a profound impact on traditional poster design.It not only innovates the formal design of posters,but also enhances the efficiency of poster information communication.It has many advantages.However,through the analysis of relevant literature and popular cases of dynamic posters,the author found that although many scholars and designers have carried out relevant theoretical research and design practice on dynamic posters in recent years,and the application scenarios are constantly expanding,the phenomenon of poor language,superficial graphic content,especially the lack of local cultural attributes and connotations is quite common.This topic tries to take this problem as the key point to carry on the deep exploration and design practice.Therefore,this paper deeply excavates the traditional cultural graphic resources of Huizhou brick carving as the research object,and carries out the innovative design of dynamic poster theme.First,through the analysis of the relevant characteristics of dynamic posters,the design concepts and methods of dynamic posters are summarized to guide the later design practice and lay a theoretical foundation.Secondly,through the in-depth study of Huizhou brick carving graphics,the feasibility of Huizhou brick carving graphics resources for design practice is summarized and analyzed by means of optimal comparison.Thirdly,the innovative design of combining Huizhou brick carving graphics with dynamic design is summarized,and its design advantages and application scenarios are summarized.Fourth,through the previous research and analysis results,the verification,expansion and summary of the new design practice effect of dynamic posters are carried out.This topic hopes to construct a richer source of graphic language for deep activation of dynamic posters through this research and practical cases,indicating that the combination of dynamic posters in the digital age and traditional graphic culture can produce strong vitality.At the same time,the combination of new design forms and traditional art can also make Huizhou brick carving art get better cognition,inheritance and innovation in the digital age.