Research On Ecological Culture Communication Of Domestic Nature Documentaries

Under the background of economic globalization,China’s social and cultural development structure is facing multiple shocks.On the one hand,the construction of ecological civilization in China needs to inherit and carry forward the essence of China’s traditional ecological philosophy,speed up the Sinicization of Marx’s ecological thinking,and truly achieve its essence.On the other hand,we should be highly vigilant against the negative impact of Western cultural hegemony.As an important media tool to spread the national ecological culture,domestic natural documentaries have natural advantages in natural environment recording,ecological meaning construction,ecological consciousness cultivation and so on.At the same time,it also plays an important role in highlighting the concept of ecological civilization in the new era and carrying forward the ecological culture of socialism with Chinese characteristics.Therefore,giving further play to the media advantages of natural documentaries and strengthening the dissemination of the national ecological culture has unique practical significance for cultivating public ecological awareness,establishing a correct ecological view,cultivating ecological culture self-confidence,and obtaining the public’s sense of identity and belonging to the national ecological culture.This paper makes a comprehensive and systematic study on the ecological and cultural communication process of domestic natural documentaries by using the research methods of literature research,case analysis and questionnaire survey.The first is to clarify the related concepts of natural documentary and ecological culture communication.By systematically sorting out the core contents of Chinese traditional ecological philosophy,Marxist ecological thought and socialist ecological civilization with Chinese characteristics,this paper further probes into the connotation of ecological culture communication.Secondly,it discusses and analyzes the types of domestic natural documentaries and the significance of ecological culture communication.Based on the text analysis of the excellent natural documentaries broadcast by China Documentary network from 2016 to 2020,China’s natural documentaries can be roughly divided into three categories: viewing,interactive and action.These three types of natural documentaries have the significance of spreading ecological culture to shape the green subject image,enlightening the inner world to awaken the public awareness of environmental protection,and spreading the beauty of ecological morality to achieve the "unity of heaven and man".The main part of the article is the analysis and Research on the ecological and cultural communication process of domestic natural documentaries.Based on the "5W" communication process model and relevant theories in the field of Journalism and communication,combined with the research questionnaire on the audience and communication effect of domestic natural documentaries,it is found that domestic natural documentaries play an important role in constructing ecological significance in the actual practice of ecological and cultural communication,including communication subject,communication content,communication channel and communication effect It plays an important role in presenting ecological and cultural landscape,broadening communication channels and producing behavioral effects.Finally,this paper mainly analyzes the difficulties and reasons of domestic natural documentaries in ecological and cultural communication under the current era background and media technology environment,and puts forward targeted and feasible optimization paths for these problems.Under the profound influence of the era environment and media technology,China’s natural documentaries should take the initiative to break through the problems in topic selection,narration,audience and promotion as soon as possible,and expand the communication scope and enhance the communication effect of domestic natural documentaries by broadening the theme,deepening the cultivation of content,strengthening narration and constructing communication matrix,Make it more culturally attractive and international communication vision,and help build a beautiful and green China.