Research And Application Of Humorous Elements In Animation Advertisement

Humor is an artistic expression containing human wisdom and an important key to stimulate human emotions.Animated advertisements are endowed with vitality and vitality through humor.Creators integrate the humor composed of happiness and wit into animated advertisements,bringing fun to animated advertisements that are different from other traditional advertisements.The ultimate purpose of animation advertising is to get the acceptance and understanding of the audience,so as to convey the characteristics and selling points of the product.When humorous elements are integrated into animated advertisements,the artistic expression that makes people laugh with its relaxed and humorous characteristics becomes an important means to sell goods and establish brand image.Its specific cultural background also becomes the embodiment of popular culture with The Times.Humorous elements in animated advertisements convey the appeal of advertisements intuitively with dramatic plots,vivid and humorous performances,and distinctive sound,arousing the interest of the audience.In the development process of animation advertising,the most important purpose is to attract the audience.In the evolution from cartoon advertising to animation advertising,it can be found that humor and strong visual impact have created the advertising ability,and the audience’s attention is often attracted.Based on the application of humor elements in animation,this paper summarizes its expression techniques,discusses how to apply humor elements into animated advertisements,designs animated advertisements with characteristics and strong audiovisual appeal,and finally determines the artistic characteristics and brand effects of humor elements in animated advertisements.While delving into the animated commercial Jasmine! To study how to add interesting designs into animated advertisements,so as to increase the audience’s interest in animated advertisements and their acceptance of the advertising content.Through the overall arrangement of the plot,the interesting design of the plot,the visual exaggeration,and the characteristic setting of the sound,this paper combined with specific cases to analyze the application of humorous elements in the animation advertisement and its effect,not only to explore the visual impact on the audience,but also to carry out research on the plot and sound,how to give the animation advertisement more reasonable humor.Finally,it discusses the elements of humor in Jasmine! The use of the story advertising will bring what effect,humor elements will bring how to enhance the brand memory,what kind of reference to the building of brand culture.At present,the rapid development of advertising industry has made the audience "talk about the color change" of advertising.This paper studies by refining and transforming the humorous elements of The Times and national characteristics,and applying them to the animated advertisements,which will surely achieve better social and economic effects.