Research On Visual Recognition Design Of Local Wine Expo Hall Based On Cultural Tourism Integration

With the progress of science and technology and the development of modern society,people’s spiritual and cultural needs show a diversified development trend.Hebei Qizhou wine industry,as the witness of the urban cultural development of Anguo City,Hebei and the disseminator of red culture education,is the link of historical and cultural exchange.Under the influence of the information age and diversified cultural background,the visual identification design of the winery Expo Hall,which contains profound red history and culture,is bound to show in front of the public in a new situation.Based on the support of cultural tourism integration policy,this paper summarizes the characteristics of the visual identification design system of modern local enterprise Expo,discusses the development of local enterprises and the creative design of visual identification system,and demonstrates the necessity of the visual identification system design of local enterprise culture Expo.Through the qualitative research of in-depth interviews,the quantitative analysis of questionnaire survey and the sorting and summary of corporate culture,based on the user’s visiting experience,this paper analyzes the existing problems of Qizhou wine industry history and culture exhibition hall,deeply analyzes the real needs of the audience to understand Qizhou winery culture,and puts forward the comprehensive,innovative and integrity principles for the design of visual recognition system of wine culture exhibition hall,Let Qizhou distillery culture be integrated into the visual identification design system of the Expo Hall to better meet the visitors’ visit and experience.