Research On The Pitfalls Of VAM M&A In Film And Television Industry

With the development of science and technology and the progress of economy and culture,the popularity and influence of the Internet can not be ignored.In order to cope with the change of the general environment of the times,the traditional film and television culture industry has started its own innovative development strategy,integrating emerging media enterprises by means of enterprise investment and M &A,so as to adapt to the new era of big data dominated by the Internet.Investment M &A is an effective means for enterprises to expand scale,integrate resources and realize differentiation strategy.The use of gambling agreement in investment M&A provides a multi-level guarantee for their high-risk investment.Therefore,in recent years,the use of gambling agreement for M &A has emerged one after another in the M &a of film and television industry,but gambling agreement is a "guarantee" for investment M &A,It is also a trap that makes investors relax their vigilance in enterprise M &A.This paper uses the case study method,takes the case of Yuewen group’s M &A of Xinli media as the research object,analyzes the specific situation of its M &a process,and studies the valuation trap,stock price trap,performance compensation trap caused by the signing of the gambling agreement from the financial perspective Goodwill impairment trap and other risks that investors may ignore,draw corresponding conclusions,and put forward operable countermeasures and suggestions for gambling M &A of enterprises in the film and television industry for the purpose of reducing investment risks,so as to reduce the occurrence of gambling failure of enterprises in the film and television industry and reduce the possible losses caused by M &A using gambling agreements,Promote the stable development of China’s film and television industry.