Research On The Characteristic Development Of Dragon Dance In Yichun City

Dragon dance originated in southern China and mainly spread in Guangdong,Fujian,Yunnan and other regions.Its origin and development are inseparable from folk beliefs,sacrificial activities and trade culture.Dragon dance instruments mainly include faucet,dragon body and dragon tail,which are held and swung flexibly by performers,and performed with music rhythms such as drum music,gongs and whistles.Through dragon dance,people can improve their coordination,flexibility and reaction ability,and enhance their physical fitness.Moreover,dragon dance can also promote cultural exchanges,enhance national identity,and become an important window to show the image of Chinese traditional culture.It is not only a beautiful form of cultural expression,but also a bridge between sports events and cultural exchanges,which has important social significance and value.Based on the present situation of dragon dance in Yichun City,this study analyzes the internal advantages and disadvantages,external opportunities and challenges of dragon dance in Yichun City by reading relevant literature,drawing lessons from the mature experience of developing dragon dance in other regions,using the methods of literature review,expert interview,questionnaire survey,SWOT-AHP analysis,mathematical statistics and so on.On this basis,the AHP analysis method is used to establish a judgment matrix,calculate the comprehensive intensity of indicators at all levels,and establish a strategic quadrilateral for the characteristic development of dragon dance in Yichun City,so as to judge the characteristic development of dragon dance in Yichun City.The results show that: through the current development status of dragon dance in Yichun,we can see that the advantages of dragon dance in Yichun’s characteristic development are mainly as follows: 1.The audience is wide;2.High enthusiasm for participating in dragon dance;3.Rich competitions and activities;4.The site infrastructure is perfect.The main disadvantages are as follows: 1.The development space is squeezed;2.Lack of teachers in dragon dance specialty;3.It is difficult to carry out the project;4.The entry threshold is relatively high.Opportunities mainly include: 1.National and local policy support;2.Unique cultural charm;3.The development of tourism in Yichun;4.Multimedia network resources proliferate.The main challenges are as follows: 1.There are few teaching courses of dragon dance;2.The balance between cultural inheritance and modernization;3.Lack of professional institutions to operate;4.Lack of awareness of theoretical development.Through the characteristic development of dragon dance in Yichun City,the SWOT-AHP model is constructed,and the analysis shows that;The characteristic development strategy of dragon dance in Yichun is S-O pioneering strategy.In the development,we should not only rely on internal advantages but also seize existing opportunities.With the help of the advantages of wide audience,rich competitions and activities,high enthusiasm for participating in dragon dance and perfect infrastructure,we should combine multimedia network resources with dragon dance,rely on the development of tourism and unique cultural charm in Yichun,so as to realize the characteristic development purpose of dragon dance in Yichun.In view of the above results,put forward the dragon dance in Yichun characteristic development strategy: 1.Make full use of policy guidance,strengthen the attention of relevant management departments.2.2.Train professional dragon dance talents and provide teachers’ guarantee.3.Relying on network resources,improve the influence of dragon dance.4.Relying on sports + tourism resources for common development.5.Optimize the content of dragon dance routine and expand the scale of the competition.