Research On IP Image Design And Application Of Museum Of The Revolution Culture

As an important part of Chinese culture,revolutionary history and culture carry the struggle and sacrifice of revolutionary martyrs and convey the indomitable and never give up revolutionary spirit,which is still shining in the long river of history.Just as General Secretary Xi Jinping said at the meeting commemorating the 110 th anniversary of the 1911 Revolution,"Carry forward the great spirit of Dr.Sun Yat-sen and other pioneers of the 1911 Revolution,and join hands to forge ahead towards the goal of the great rejuvenation of the Chinese nation." Although the revolutionary history and culture occurred in the past,its spirit is still worth learning and inheriting.2021 is the one hundredth anniversary of the founding,also the one hundred and tenth anniversary of the Xinhai revolution,as a memory of the Xinhai revolution museum project,Wuhan Xinhai revolution museum not only collect the Xinhai revolution of cultural relics,retained the revolution memory,more is carrying the revolution history and culture and the revolutionary spirit,has become an important part of public education in Wuhan,It is also an important cultural expression of Wuhan as "the First Righteousness city".Nowadays,driven by IP economy,cultural IP has rapidly become a new favorite in the development of cultural industry.More industries begin to build cultural IP,even including clothing,catering and other service industries.And museum with rich cultural resources,on the building culture of IP has natural advantages,seize the development opportunity,some of the museum with the help of cultural IP boom successfully the image of transformation from traditional to modern,younger,and through multiple channels,the cross media promotion way,extending the scope of their visit and consumer groups,Let the museum in the economic benefits,cultural transmission and other aspects of sound development.This paper,taking Wuhan Xinhai revolution museum as the research object,with the development of IP economic trend,to the development of the cultural image of IP design of museum,in the form of new cultural image of IP to carry the revolution culture,broaden the scope of audience area and spread,better spread and carry forward the revolution culture and revolutionary spirit,in the modern cultural environment coruscate gives new light.Therefore,starting from the concept of cultural IP,this paper systematically combs the development status and incubation process of Cultural IP in China,and clarifies and distinguishes the concept of IP image,the image branch of cultural IP.Then,the paper extends the concept of museum cultural IP and expounds its concept,development status and other aspects to determine the necessity of building museum cultural IP.At the same time,according to the status quo of the development of museum cultural IP image,the paper sorted out and raised questions.Through case analysis,the paper analyzed and summarized the museum cultural IP image from three aspects of image design,application and significance,providing example support for the following design strategy.Museum culture IP image design strategy can be divided into the guiding ideology and design path of two parts,including guiding ideology in image design are discussed in the direction of the need to focus on,is put forward to strengthen the cultural features,aesthetic,and IP image identification,emotional extension,such as design idea,design path is to culture IP image of the design process to plan,The process includes four steps: target group positioning,personality shaping,image design and design extension.The author around the museum culture IP image design guiding ideology and design path,the cultural revolution in Wuhan museum IP image from the design to the application practice,through practice proved the feasibility of museum culture IP image design strategy,at the same time let the revolution of culture and spirit can get better with the help of the new wave of cultural IP transmission and inheritance.