Study On The Application Of Color Features In Graphic Desof Flower-and-bird Paintings In The Song Dynasty

Color is the first element of human perception of external things,and also one of the three major elements of graphic design.It can not only make the design work more vivid,but also more accurately convey the designer’s emotion and design theme,so that the viewer and the author have emotional resonance,and fully feel the connotation and significance of the design work.The court-style flower-and-bird painting in the Song Dynasty was the peak period of Chinese painting and one of the most representative painting types in the Song Dynasty.The flower-and-bird painting in this period was unique in color,exquisite in ink and elegant in color.Under the current aesthetic situation,if the color of the Song Dynasty courtyard flower and bird painting is integrated into the graphic design,it can not only enhance the aesthetic sense and taste of the picture,but also give it new meaning and add the cultural connotation and aesthetic value of the work.The article is divided into six chapters.The first chapter is a brief overview of the Song Dynasty courtyard flower-and-bird painting and graphic design,combing the development of the Song Dynasty courtyard flower-and-bird painting,artistic characteristics,and the definition and current situation of graphic design.The second chapter briefly sorts out and summarizes the style of colors,and combined with specific cases,summarizes the color characteristics of Song Dynasty courtyard style flower and bird paintings,which are realistic,wealthy,symbolic,decorative,harmonious,and elegant features;And through the social background,cultural atmosphere,and the influence of Confucianism at that time,the reasons for the formation of color characteristics were analyzed in detail.The third chapter provides a brief overview of the definition and current status of graphic design,and provides a detailed analysis of successful cases of combining color features with courtyard style flower and bird paintings.The fourth chapter summarizes the value and significance of using Song Dynasty courtyard style flower and bird paintings based on successful cases.The fifth chapter elaborates the creative idea of the graduation design and analyzes the connotation behind the design works.The sixth chapter summarizes the full text.The combination of tradition and modernity creates a new spark,which not only preserves the color soul of traditional culture,but also injects a new face into graphic design,making it promote the diversified development of modern graphic design and expand its publicity;It is also of great significance to inherit and carry forward traditional culture and build the recognition of Chinese design.