The Dissemination And Cultural Influence Of Costume Drama “Princess Agents” In Latin American Hispanic Countries

As a vivid,rich,widely distributed and relatively important cultural form,film and television drama is both a cultural product and a carrier of cultural dissemination,and is one of the effective ways for countries to disseminate and export their culture in today’s world development.The exchange of civilizations between China and Latin America has a long history,and the entry of Chinese films and dramas into the Latin American market is the inevitable result of the expanding economic and trade relations between China and Latin America.The popular broadcast of Chinese costume drama "Princess Agents" in Latin America has become a typical case of Chinese costume drama and Chinese culture spreading in Latin America.Based on the questionnaire information,this paper analyzes the acceptance of the drama and the cultural impact of the drama by the audience in Latin American Hispanic countries,and summarizes the problems and strategies of Chinese costume dramas and the dissemination of Chinese culture based on costume dramas in Latin American Hispanic countries.It is hoped that the research in this paper can provide reference for the future Chinese TV series to Latin America and promote Chinese culture to Latin America.This paper is divided into five parts: the introductory part discusses the background of this paper,the content of the study,the current situation of domestic and foreign research and the research method;The second part elaborates on the dissemination and reception of the costume drama "Princess Agents" in Latin American Hispanic countries,summarizing information about the questionnaire respondents in the form of a chart;The third part analyzes the reasons for the popularity of "Princess Agents" in Latin America from the cultural point of view;the fourth part analyzes the cultural impact of "Princess Agents" in the region in terms of viewers’ perception of China’s national image and Chinese culture,the promotion of the Chinese language,cultural exchanges between China and Latin America and the behavior of Latin American society;In the fifth part,based on the previous study,we propose realistic strategies on how to disseminate Chinese culture through the medium of costume dramas in Latin American Hispanic countries from the perspectives of the dissemination of costume dramas,the foreign dissemination of costume drama culture,and the application of costume drama culture in international Chinese language education.