The local society is the best place to reflect the charm of traditional Chinese culture.In the rural areas of Tujia,Hunan Province,the construction of characteristic ethnic minority villages and the protection and development of Tujia cultural heritage have been carried out in full force under the promotion of government departments,which has led to the improvement of local villagers’ living quality.But at the same time,there are also many problems that make people think deeply:the over-commercialization of villages caused by the development of cultural heritage,the destruction and pollution of ecological environment,and the conflict between the protection of cultural heritage and the villagers’ yearning for modern life.Based on this realistic background,this study will focus on how to promote the well-being of local villagers in the protection and development of cultural heritage in rural Areas of Tujia In Hunan Province.Based on happiness theories and previous studies,this study constructed a conceptual model of the impact of cultural heritage protection and development on villagers’ happiness in the tujia rural areas of Hunan Province,and proposed research hypotheses.Then,through in-depth interviews,the influence factors of cultural heritage protection and development on villagers’ happiness in Rural Areas of Tujia ethnic group in Hunan province were clarified,and the conceptual model was verified.Then questionnaires were used to conduct empirical research and analysis on the correlation between it and villagers’ happiness,and the conclusion was drawn that economic factors,social and cultural factors,environmental factors and self-actualization factors of cultural heritage protection and development are all related to villagers’ happiness.At the same time,the deep-rooted reasons for the influence are analyzed.The main reasons are as follows: first,the needs of industrial development;second,the call and requirements of the government;third,integration into people’s life.According to the research results,this study puts forward that the future protection and development of cultural heritage should be analyzed according to the specific situation: in the economic aspect,appropriate development of cultural heritage,vigorously develop cultural tourism;Give full play to the strength of villagers and provide balanced employment opportunities.In terms of environment,cultural space should be rationally planned to help protect cultural heritage.To retain the architectural characteristics of tujia to meet the needs of modern life.In terms of social culture,it integrates leisure and entertainment activities to enrich spiritual and cultural life;We will promote the protection of local vitality and build collective cultural memory.In the aspect of self-realization,strengthen the dissemination of cultural heritage and enhance ethnic identity;We will strengthen our sense of responsibility to protect and build confidence in our ethnic culture. |