Research On Red Cultural Creative Design Method Based On Heart Object Field Theory

Red culture gene is an important part of the cultural gene of the Chinese nation.Carrying forward red culture and inheriting red gene is an indispensable link in the theme education of "never forget the original heart and remember the mission".Although red cultural innovation has become a new driving force for the economic growth of cultural and creative industries,it has been criticized by the homogenization and simplification of design performance and the application of design methods.Its essence is due to the failure to systematically sort out the relationship between red culture and other cultures from the ontological connotation of red culture.This paper attempts to analyze the basic elements and characteristics of red culture environment field from the perspective of mind and object,and on this basis,draw the design method suitable for red cultural creation.Firstly,through the literature research method,this study combs the relevant theories of heart and object field red culture and heart and object field,and uses the incomplete inductive reasoning method in the inductive reasoning method to analyze the connotation characteristics of red culture from the ontology,that is,to analyze the origin of red culture from the "field force",to distinguish the specificity of red culture with "heart and object",and to see the modernization of red culture from the "environment",In order to clarify the personality and common problems between red culture and other cultures,this paper obtains the place spirit guidance of "people first" of red culture in China.Then,through the field investigation method,I visited many red cultural and creative design exhibitions,and used the case analysis method combined with relevant design analysis to explore the supply and demand of market capital orientation for different types of red cultural and creative consumption.I think that the red cultural and creative design method should pay attention to "self",the products should meet the identity and psychological identity of different consumers,and emphasize theimportance of "restrictive" design.Finally,the "heart" is condensed and interpreted as "I",and the "object" is condensed and interpreted as "environment".Combined with the research results of the previous article section,this paper summarizes the red cultural innovation design methods of "viewing the environment with objects" in ontology,"following the reason with me" in epistemology and "integrating the environment with me" in methodology,emphasizing the extension of the concept of "limitation" to all links of red cultural innovation production and sales,The feasibility is proved by the series of red cultural and creative design of the research team.