Market Investigation And Research On Contemporary Art Of Yue Kiln In Cixi

As the birthplace and central production area of Yue kiln,Cixi has a long historical and cultural tradition of producing celadon that was not only used by ancient princes and nobles for daily use,but also exported overseas as a commodity.With the advent of industrialization,talent gathering and technological innovation,the market of contemporary Yue kiln in Cixi has shown a trend of diversification.After a survey of the contemporary Yue kiln art market in Cixi,contemporary Yue kiln art in Cixi is divided into three classes: low,medium and high.There is an imbalance in sales methods and types,with sales in offline physical stores higher than online sales,sales of low-grade Yue kiln being the highest,but sales are much lower than those of medium-and high-grade Yue kiln,and the sales share of each level of Yue kiln is more related to the aesthetics and consumption philosophy of the consumer group.Therefore,this paper will use literature survey method and data statistics method to analyze and propose measures,etc.,to solve the problem,such as the production process will be used to cultivate Yue kiln composite professional talents;accurate brand positioning,create advantageous products;for the sales process will use "Internet + Yue kiln + tourism " development strategy to expand the popularity of Cixi Yue kiln;innovative development of online sales model,the use of online exhibition hall to enhance the user experience;strengthen cooperation with enterprises at home and abroad and other measures;in the market environment to strengthen the construction of the integrity of the Yue kiln art market mechanism;improve the Cixi Yue kiln art market trading system;improve the construction of laws and regulations of the ceramic art market,in order to to promote its long-term healthy development in the ceramics market.