| With the globalization of the world economy and the collision of various cultures,cultural competition has become a new form of war in the world.As an important part of the mass media,animation has a strong role in cultural communication,while animation art,as a category of culture and art,not only has entertainment value,but also has artistic aesthetic value,as the communicator of the value idea,the animated character should fulfill the duty of carrying the consciousness and spreading the value idea.In the face of the intense conflict of cultural consciousness,how to promote the development of mainstream consciousness in domestic animation,how to integrate the socialist core values to mold the parent-child relationship-related role image is the problem discussed in this paper.Through literature review,case analysis,comparative analysis and creative practice,this paper analyzes the status quo of children,father,mother and parent-child relationship in the family with the clue of the family image in the current domestic animation,and points out the root of the fuzzy value orientation of animation.The introduction part mainly reveals the age and the industry to promote core values under the background of the urgent demand,Analyzing the realistic significance of socialist core values to parent-child relationship,the fourth chapter combines the creative part,carries on the animation role design under the guidance of socialist core values,,through the guidance of good family tradition culture,Alleviating the differences of parent-child relationship models caused by intergenerational conflicts,and how the creators tell Chinese stories in the creation path and convey the constructive opinions of mainstream culture.It can be summarized as follows:1.For the lack of innovative spirit of specific roles,we should combine the ideas and demands of different groups in the background of the times to carry out diversified role design;2.As the country is in a period of social transformation,the family is facing great changes of the times,parents are trapped in a utilitarian educational predicament,and the oppression of their children is becoming increasingly intense,resulting in the aggravation of intergenerational conflicts,we should strengthen the construction of excellent traditional family style and alleviate the problems in the communication between generations in the spirit of seeking common ground while reserving differences.3.The conflict of multicultural consciousness leads to the ambiguity of characters and themes,which conveys the value orientation of animation.The author should strengthen the cultivation of his own socialist core values in order to serve the spirit of the people,and convey correct and positive energy values from the ideas of intellectuals to the story design.Based on the above analysis,this paper reconstructs the value of the cultural connotation of the contemporary animation characters,and puts forward the solutions and suggestions for the parent-child relationship and the homogenization of the related characters,it also provides a strong support for how the core socialist values are integrated into the animation and characters. |