Design Practice Of Agricultural Experience Equipsment Based On Orchard

Experiential agricultural tourism is a new face of agricultural tourism under the experience economy,a new trend of agricultural tourism development,a new way to solve the "three rural" problems,and a new way to support the orderly development of Rural Revitalization.At present,many experiential agricultural tourism projects with diverse functions,novel themes,complete facilities,rich activities and excellent appliances are being pursued by a large number of consumers and are gaining momentum,effectively promoting local economic growth and becoming the benchmark of the agricultural tourism industry.The orchard,namely the sightseeing and picking garden,is one of the most common agricultural tourism experience projects under the agricultural tourism model in China.Under the background of the upgrading of consumer experience demand,its original sightseeing and picking model presents a bottleneck of development with insufficient freshness,weak competitiveness and sharp reduction of passenger flow.It is urgent for the orchard to transform into an empirical agricultural tourism.In order to solve this problem,from the perspective of meeting the new requirements of consumers for orchard agricultural tourism and enhancing consumers’ sense of experience,this topic explores the feasibility of designing to intervene in the construction and transformation of orchard experiential agricultural tourism,help its "economic quality and efficiency",and promote the cause of rural revitalization.In the early stage of this project,a large number of documents and cases on the feasibility of the transformation and development of agricultural tourism under the experience economy were studied.After summarizing the objectives,values and methods of building experience agricultural tourism,the principles of participation,integrity and personalization of experience and the theme experience mode were taken as a reference,and the orchard was taken as an example to carry out research and design practice Comparative analysis,literature research,data analysis and induction,focusing on the current situation of agricultural tourism development in orchards,the existing agricultural tourism experience mode,agricultural tourism function,agricultural experience activities and tools used in experience;Then,starting from the four seasons farming of the orchard,the table method is used to analyze the farming experience process,experience items,experience contents,participation experience methods and experience instruments of consumers’ participation in the orchard farming experience,and the opportunity points of design intervention in the innovative design of farming experience instruments are listed;Finally,through practice and examples,this paper exemplifies the practical results of consumers’ experience appliance design in four seasons farming in orchards.The research shows that the experiential agricultural tourism model for consumers to participate in orchard sightseeing and picking should be based on agricultural education,labor education and agricultural multi-functional development,and carry out personalized theme agricultural project experience activities with four seasons or higher frequency,so as to promote consumers to fully participate in the orchard viewing,production and life experience,enhance participation,create memories and improve the sense of experience.Finally,a creative planning map of appliance design for consumers to participate in orchard farming experience is formed,and an example of farming experience appliances with the theme of four seasons farming is given.The research shows that the development of personalized farming experience projects with different themes in four seasons,the use of farming appliances more in line with the psychological and physiological needs of the experimenters,and the continuous and complete participation in the farming experience activities of the orchard with a certain cycle and frequency can establish the intimate relationship between consumers and the orchard,improve the sense of interactive experience and prolong the experience time,Enhance the satisfaction of consumers’ participation in agricultural experience,create a benign agricultural tourism experience mode,enhance consumption vitality,achieve economic growth and achieve a win-win situation of supply and demand,and point out new suggestions for the experiential agricultural tourism construction of similar orchards,farms and agricultural tourism projects.