The Influence Of Art Derivatives On The Dissemination And Creation Of Oil Paintings In The New Media Era

Nowadays,the society adopts the way of new media to spread information has become the mainstream way,so the way of art communication has also changed.Under the background of this era,the mode of transmission of oil paintings has undergone great changes,and there has been a combination of oil paintings and art derivatives.Art derivatives are the derivative of works of art,the commercialization and popularization of works of art,so that the distance between the public and the works of art is closer,and the public can be well influenced by oil painting art.Yu Bo,a teacher of Shandong Art College,studied the market status of art derivatives and its impact on art museums and works of art.The impact of art derivatives on works of art has the value of continuing research and is worthy of in-depth research.The purpose of this paper is to explore the change of oil painting works into art derivatives,and study whether art derivatives can bring communication effect and influence degree to oil painting works,and whether they interfere in the creation level of oil painting works.This paper is divided into six chapters,which are introduction,the change of the communication mode of oil painting works,overview of art derivatives,the relationship between art derivatives and oil painting works,the influence of art derivatives on oil painting works,and summary and prospect.The second chapter mainly through the longitudinal analysis of oil painting works transmission mode;The third chapter elaborates the concept,types and characteristics of art derivatives to realize the understanding of art derivatives.Chapter four analyzes the participation and promotion of art derivatives by domestic institutions and galleries,and further analyzes the successful cases of oil painting derivatives in terms of communication and creation design,and discusses the relationship between art derivatives and oil painting works.The fifth chapter,based on the fourth chapter,analyzes the public’s cognition of art derivatives through questionnaire survey data and summarizes the impact of art derivatives on oil paintings.The last chapter is a summary and a vision for the future.The paper mainly uses literature research method and case analysis method to provide theoretical support.Through questionnaire survey,information is collected from the public and statistical data is analyzed to provide data support for the thesis.This paper finds that in the era of new media,the communication mode of oil painting works has changed,and oil painting works are expressed to the public in the form of derivatives.Art derivatives now,as a new form,connect the public and oil painting art,and have an impact on the dissemination of oil painting art and the creation of oil painting art.First of all,art derivatives should expand the dissemination mode and scope of oil painting works,and broaden the audience group of oil painting works.Secondly,it enriches the public’s cognition and popularization of oil painting,and improves the convenience of the public to understand painters and works.On the level of oil painting creation,on the basis of the original picture expression mode,we enrich the form of artistic expression.Finally,the value brought by the derivative of the oil painting works stimulates the artist’s creative power and inspiration.Art derivatives have brought excellent mass communication effect to oil painting works,expanded the influence of oil painting art in the society,is conducive to improving people’s artistic accomplishment and connotation,and promoting the development of domestic art and culture.