Digital Narrative Research On Shanghai Old Town Cultur

With the advent of the "digital era",a series of digital products,such as computers and the Internet,have become increasingly close to human beings,and have had a huge impact on people’s production and life.In addition,due to the constant invasion of novel coronavirus around the world,the real communication distance between human beings and the outside world is increasing.With the promotion and support of science and technology,politics,communication,commerce and other factors,the position of digital communication in society has received more attention.In this case,digital narrative has gradually become a new hot topic,and its development trend has shifted from theoretical research to practical application.Digital narration is a communication tool with text,image,video and other media,which naturally becomes the basic premise for exploration and development in cultural communication.Because of its unique geographical location,long history of development and policy guidance,Shanghai has become an experimental area for the development of "digital technology".Therefore,this paper combines the characteristics of digital narrative,such as storytelling,integration,interactivity,surrealism,individuality,and accommodation,and puts digital narrative into the cultural transmission of the old city of Shanghai,which needs to be improved and optimized,and analyzes the characteristics and limitations of the old city of Shanghai,From the three levels of "media","environment" and "people" to improve the current situation of cultural narration,make full use of its advantages,and make up for its shortcomings in information exchange,so as to build a new communication path with both theoretical and practical significance,with a view to providing important theoretical reference and reference for the research and development of the current urban characteristic culture.