Research On The Free Reading Platform Of Network Literature And Its User Growth Strategy

With the rapid development of digital economy,the free reading mode al-ways impacts the barriers of network literature and the capital market,and the new ecological industry chain has been unable to copy the payment model to driv-e the development of network literature.Under the background of national readi-ng,the free reading mode mainly takes user groups in third-and fourth-tier citi-es as the main service objects,further expanding the volume of users in the online literature market and promoting the diversified individual needs for readi-ng.The development of the free reading platform not only provides services to promote national reading,but also plays an important role in the progress and prosperity of national and national culture.As a content field sector developed under Byte Dance rapid trial and error,the user scale of Tomato Novel App far exceeds that of the original industry leader,showing explosive growth and prominent advantages in growth strategy.The emergence of this current situation is not only due to Byte Dance’s importance to the innovative functional design of the Tomato novel,but also because the tomato novel App strictly checks the ecological and health environment of the platform content,and pays attention to the embodiment of spiritual value and social value.At present,there are still some shortcomings in the user growth strategy of Tomato Fiction,mainl-y manifested in: First,the product operation is not sticky to users;second,the reading content is not very attractive to users;third,the commercial realization channel mode is single.In view of the problem of Tomato Novel App,this article gives suggestions on user growth from nine dimensions of interactive video promotion books,creativity of book sharing,diversity of delivery methods,book content quality,content structure level,community plate construction,novel mixed advertising,paid value-added channels,and IP copyright operation.On this basis,this paper also puts forward four future development directions for the user growth strategy of the whole free reading ind-ustry: first,intelligent advertising;second,the maximum traffic advantage;Third,the refined content str-ucture;fourth,the strategy of brand IP.