Research On The Construction Of Marxist Ideological Discourse Power Under The Influence Of Mass Culture

Socialism with Chinese characteristics has entered a new era,and western developed capitalist countries continue to use various channels to infiltrate China’s ideology.With the deepening of opening-up and the continuous progress of mass communication technology,the mass culture originated in the West has been introduced into China and developed into a universal cultural form,which has a significant impact on the people’s values,modes of thinking and lifestyles.There are three types of popular culture.The first type reflects the people’s thoughts,feelings and life styles,and enhances the persuasiveness and explanatory power of Marxist ideology.The second type makes people lose the ability to deny and criticize capitalist values and lifestyles through entertainment under the influence of capital.The third type is between the two,and the ideological color is not bright.Therefore,it is of great practical significance to focus on the impact of mass culture on the construction of Marxist ideological discourse and explore the path to promote the construction of Marxist ideological discourse.First of all,this study focuses on combing the relevant research literature of domestic and foreign scholars on mass culture,ideological discourse power and the construction of Marxist ideological discourse power,It combs the theory of Marxist classical writers on the methods and procedures of obtaining the discourse power of Marxist ideology and the theoretical innovation of the Chinese Communists on the construction of the discourse power of Marxist ideology in combination with the specific reality of China’s revolution and construction.Secondly,this study focuses on the concept,characteristics and essence of mass culture,expounds the basic connotation of mass culture,summarizes the positive and negative effects of mass culture on the construction of Marxist ideological discourse,and points out that mass culture not only injects new vitality into Marxist ideology and provides an important communication carrier,but also dispels people’s ideals and beliefs and impacts the guiding position of Marxism in the ideological field.Finally,while drawing on the beneficial experience of the party in promoting the construction of the discourse right of Marxist ideology and drawing on the critical theory of mass culture,the author puts forward five measures to promote the construction of the discourse right of Marxist ideology under the influence of mass culture: first,promote the theoretical innovation of Marxist ideology;Second,strengthen the educational function of mass culture;Third,strengthen the critical function of mass culture;Fourth,establish the supervision mechanism of mass culture;Fifth,improve the quality of literary and artistic workers.