Research On The Publication Of Guangdong Intangible Cultural Heritage Themed Books(2006-2021)

In recent years,the popularity of intangible cultural heritage has increased,and books themed on intangible cultural heritage have also appeared in the public.As the crystallization of the wisdom of the Chinese nation,non-legacy works have high historical and cultural value.The publishing industry has gradually attached importance to the mining of intangible cultural heritage resources and published a large number of themed books on intangible cultural heritage.As of June 2022,Guangdong province had 165 national intangible cultural heritage items,ranking fourth in China,and 677 provincial-level intangible cultural heritage items,providing rich selection resources for publishing books on intangible cultural heritage.Intangible cultural heritage themed books play an important role in telling Chinese stories well,promoting the practice of themed publishing in local areas,and protecting intangible cultural heritage culture.Study found that nearly 15 years Guangdong intangible theme book publishing fluctuations rise on the whole,the publication of the book contents are mainly concentrated in traditional drama and music classes of intangible heritage,the number of the Guangdong Intangible Cultural Heritage themed books published by Guangdong publishing houses is much higher than other province,research and recessive intangible cultural heritage theme books accounted for a large proportion,the binding design of intangible cultural Heritage theme books is relatively solemn,part of the intangible cultural heritage theme books have achieved good market response.Through SWOT analysis of the publishing of intangible cultural heritage themed books in Guangdong,it is found that the publishing of intangible cultural heritage themed books has some problems,such as insufficient development of intangible cultural heritage resources,lack of book publishing creativity,and lack of publishing funds.Based on the suitability of crowd-funding publishing and the development of intangible cultural heritage theme resources,this paper puts forward suggestions on the publishing of intangible cultural heritage theme books by crowd-funding publishing,digging into the resources of intangible cultural heritage,creating IP publishing of intangible cultural heritage,optimizing the binding design,innovating the form of book publishing,and building a media fusion communication matrix by taking advantage of the atmosphere of intangible cultural heritage.