Research On The Path Of Post Competition Comprehensive Development Of Olympic Park

With the transformation of China’s industrial structure,the scale of sports industry is expanding day by day,and there are more and more opportunities to hold large-scale sports events.What follows is the thinking on the post competition development of the place where the events are held.As a typical large-scale sports event,the comprehensive development of the Olympic Park after the Olympic Games is also worth pondering.The Olympic Games play a significant role in improving the infrastructure of the host city,promoting its industrial development,optimizing the local environment,enhancing the influence of local brands and attracting human resources.However,when hosting the Olympic Games,regions need to bear huge expenses such as infrastructure construction and human resources.It is difficult to fully recover the cost only by relying on the income during the games,Therefore,the comprehensive development of the Olympic Park after the Games has become very important.By establishing the analytical framework of social capital theory,this paper first defines the concept of post competition comprehensive development of Olympic Park,and then expounds its practical basis and theoretical evolution.Through the analysis framework of Putnam’s social capital theory,this paper obtains the problems and reasons of the post competition comprehensive development of the Olympic Park:the lack of trust among subjects leads to low participation,the imperfect reciprocal norms lead to insufficient binding force,and the imperfect participation network leads to insufficient resource utilization.At the same time,it points out the advantageous conditions of the post competition comprehensive development of the Olympic Park and its corresponding relationship with social capital: the sound main body of activities lays the foundation for the establishment of trust relationship,the informal norms such as sports spirit provide the premise for the formal norms,and the rich resources such as sports and tourism provide the driving force for the construction of participation network.Then,through the description of the current situation and specific practice of Sydney,Beijing and London Olympic parks,this paper analyzes the Enlightenment of their development success under the framework of social capital.Finally,in view of the problems and advantages of the post competition development of large-scale sports events,combined with the analytical framework of social capital theory,from the construction of trust relationship to consolidate the core of local development;Improve the standard supply,strengthen the institutional guarantee of local development,expand the participation network,and tap the utilization channels of local resources,and draw eight paths for the post competition development of large-scale sports events:(1)reduce the entry threshold of the Olympic Park and enrich the management subjects;(2)Enhance mutual trust with the private sector and enhance the vitality of local development;(3)Carry out various activities to enhance subject exchanges;(4)Carry forward the spirit of environmental protection and sports and deepen informal norms;(5)Promote relevant legal systems and improve formal norms;(6)Unite various forces to establish autonomous organizations;(7)Relying on the strength of surrounding cities to increase local development opportunities;(8)Carry out personalized development based on local resources.At present,there are more and more opportunities for China to hold large-scale sports events.The Winter Olympic Games and the Asian Games will be held in Beijing and Hangzhou.It is very necessary to make scientific and reasonable planning and development for the comprehensive development of the Olympic Park after the games.Taking the opportunities brought by large-scale sports events as the development opportunity,and based on the perspective of social capital theory,effectively integrating and revitalizing the political,economic,cultural and tourism resources of the event venue is of far-reaching significance to enhance the influence of regional economy and society and sustainable development.