Research On Marketing And Optimization Of Cultural Creative Products Of East China University Of Political Science And Law

With the rapid development of Chinese society and the improvement of material life,people have higher requirements for spiritual culture,Chinese cultural and creative industry has gradually drawn attention.Cultural and creative industries have also begun to flourish in all aspects,making important contributions to economic development in China.As an important component of innovative economic development,cultural and creative industries also play a vital role in meeting people’s spiritual needs.In this context,with the popularization of higher education and the rise of cultural and creative industry in colleges and universities,the cultural and creative industries in colleges and universities are of great significance to the development of the whole cultural and creative industries because of their influence on the densely populated population with the highest level of education in the society.This paper chooses the cultural and creative products of East China University of Political Science and Law as the research object to explore the optimization strategies of marketing and brand promotion.Based on the 4P theory,this paper conducts a questionnaire survey on the marketing and promotion status of cultural and creative products in East China University of Political Science and Law,and further supplementary understanding through structural interview.This paper analyzes the problems existing in marketing promotion and the causes behind them of cultural and creative products in East China University of Political Science and Law through the understanding of the status quo.After that,this research puts forward optimization countermeasures for brand promotion of cultural and creative products of EAST China University of Political Science and Law,based on the excellent cases in other universities in China.According to the above analysis,putting forward enlightening optimization countermeasures for the development of the cultural and creative of East China University of Political Science and Law brand under the new media environment based on the shortcomings of the cultural and creative brand of East China University of Political Science and Law and the excellent experience of other universities.