| At the beginning of the 21 st century,in order to build a strong socialist culture and enhance the soft power of national culture,The "going global" of Chinese culture was promoted as an important national strategy by the CPC Central Committee and The State Council.The integration of music and technology drives the upgrading of the value chain of the global music industry,transforming from the traditional recording industry to digital music.Whether it is business model,creation environment,copyright protection,the world music industry shows great market potential and bright growth prospects.Driven by economic globalization and capital going abroad,"Voice of China" has begun to go abroad and step on the world stage,making its own voice heard in the global music industry.However,the Chinese music industry progress,but look at the overall international music market,China’s music industry "going out" there are still some problem that nots allow to ignore,such as unreasonable structure of music copyright trade still exist problems,the overall music style of product is not high,low international influence,the expansion of overseas market still faces challenges,etc.Based on this,the country should pay more attention to and actively deal with the numerous difficulties and obstacles faced by China’s music industry in the process of "going out",so as to clear the obstacles for China’s music industry to "go out" in a healthy way.On the analysis of the music industry based on the study of the background of "going out",the first chapter,first of all,on the music industry value chain and the music industry mergers and acquisitions network of defining the concept and connotation,and clarify the inner relation between them,based on the value chain theory,of the history of social network theory and m&a theory and the theory of factor analysis,clear the theoretical model of this study,Avoid fuzziness of subsequent research framework.Based on Zephyr database,the data of 738 global m&a projects in music industry from 2009 to 2020 are obtained,covering 46 participating countries(regions).In the second chapter USES two basic elements of m&a project quantity and total amount of mergers and acquisitions of music industry basic conditions and the general trend of global mergers and acquisitions to grasp,found that between 2009 and 2020 the global music industry mergers and acquisitions is obviously increasing,the main distribution is also involved in the global music industry mergers and acquisitions is more and more widely,method of payment is more and more diversified,According to the law of the number of m&a contracts,the global m&a of music industry is divided into three major bands.In order to more intuitively and comprehensively depict the objective situation of dynamic changes in the global m&a pattern of the music industry,the third chapter of this study adopts the social network analysis method to quantitatively measure the m&a network of the global music industry from 2009 to 2020,and analyze the overall evolution trend and m&a pattern of the global m&a of the music industry.First of all,the density of the global m&a network in the music industry has always been increasing.Despite the serious monopolization of the music industry and the dual-core dominant pattern in Europe and the United States,the participants of the m&a activities in the music industry are increasingly diversified,and the m&a transactions of related subjects are more and more frequent,and the multi-polarization trend is gradually highlighted.Second,the agglomeration effect of global M&A network in music industry is significant,and the formation of condensed subgroups is affected by natural factors such as geographical location and cultural background,but the influence of geographical factors is weakened after the second stage(2013-2016).Third,from the value chain network measurement results,the CONTENT production link of the United States occupies the absolute core,South Korea has become a rising star,in the second stage among the core countries;The United States overtook Germany in the third stage of copyright operation,while China made a new breakthrough in music copyright.In the distribution and transmission link,the most participating countries and the most active m&a.African countries led by South Africa began to become the main participants of the music industry m&a network,and constantly moved closer to the network center.Based on the conclusion of quantitative analysis in Chapter 2 and Chapter 3,Chapter 4 firstly compares the data of core countries and China in music industry to show the status transition of China’s music industry in 12 years and the gap between China’s music industry and key core countries: On the one hand,China’s music industry is under external pressure from the powerful countries of the international music industry,on the other hand,the development of its own industry is not sufficient.How to promote The Smooth "going out" of Chinese music industry? How to open the "black box" for the transformation and upgrading of China’s music industry? This is not only inseparable from the growth of the overall strength of China’s cultural industry,but also requires the government to come forward and use relevant policies to vigorously promote it.Next,this chapter draws on the policy tool model of international cultural trade proposed by scholars,and sorts out the policy practice experience of the music industry in core countries from the three levels of internal policy tool,external policy tool and social auxiliary tool.Compared with the current situation of China’s policy,it is found that China’s music industry from the policy level,there are some urgent problems to be solved,such as unsmooth foreign trade channels,monopolistic industrial collective management organization and lack of legislative support.Comprehensive thinking about China’s music industry "going out" strategy significance and the policy dilemma,the music industry development direction of the current policy optimization not only from the pattern of global mergers and acquisitions under the status of deepening,each link is to through to the Chinese music industry value chain of construction,keep the music industry in China has to support its "swagger" in the international market of endogenous power.This needs to be combined with China’s actual situation to build a policy optimization system for China’s music industry to "go global" in the context of global M&A network:First of all,it is necessary to construct the acquisition-oriented policy system of Chinese music industry "going out" from three aspects of cultural industry policy,financial policy and international trade policy.First,we should correctly understand the status of M&A support in the "going out" policy system of China’s music industry,position the "going out" of the music industry from the national strategic level,and pay attention to the top-level design of cultural industry policy.Second,perfect the trade policy system,further play the compensating,guiding and counter-cyclical adjustment role of policy-based finance,and promote the transformation and upgrading of the "going out" trade of the music industry from the two aspects of "outward expansion" and "inward repair",so as to enhance the export competitiveness of China’s music industry.Secondly,based on the value chain to design China’s music industry "go out" policy optimization path.Firstly,the content production should focus on enhancing the international competitiveness of music works and give full play to cultural advantages to shape Chinese music brands with international influence.Secondly,the introduction of competitive industry management organizations,the use of technical means to regulate the domestic music copyright trading market;Third,through the construction of perfect cultural international communication channels and platforms,guide enterprises to improve the ability of international operation;The fourth is to use the advantages of blockchain technology to boost China’s music industry to achieve a position transition in the global value chain.Third,it is necessary to establish legal system norms for Chinese music industry to "go out".One is to clarify the governance responsibilities of different subjects,improve the participation mechanism of music industry governance,and clarify the participation responsibilities of central and local governments,industry associations,music industry export management agencies and other subjects;Second,to speed up the legislative process of the music industry and provide the relevant legal support for the music industry,it is necessary to formulate the basic law for the development of the cultural industry as soon as possible,complete the relevant laws of the music industry,and determine the basic principles and legal system of the cultural trade.Third,strictly tighten the network of law enforcement monitoring,effectively supervise the market order,and make every effort to stop the infringement and illegal acts of the music industry. |
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