Experimental Ink Language Is Intended For Application In Packaging Design

Experimental ink painting was born under the background of "85 Trend of thought Movement".This art form is rooted in traditional Chinese ink painting but contains western aesthetic concepts.It uses diversified media to create a new ink painting language and provides new possibilities for modern artistic expression.Besides the basic functions,packaging design also conveys cultural symbols and aesthetic art,which will keep pace with the changes of ink art.In this paper,food packaging design and experimental ink semantics are combined to explore a new form of visual language expression,and analyze the mutual reference and integration of the two applications.First,read relevant literature to sort out the concept,development context and expression form of experimental ink painting,so as to provide theoretical basis for subsequent design practice.Second,through the case analysis of artists’ works presented in the visual language,ink painting techniques and new media application,detailed description of painting schema and word schema visual language,ink splashing and rubbing two ink painting techniques and the application of comprehensive materials,as well as the impact on modern design.Thirdly,analyze and investigate the cultural background of Su Bo Yue and the existing packaging cases to understand the deficiencies and advantages of the current market.Fourth,on the basis of the previous theory and research,divergent thinking,through the experimental research,a large number of contrast,clear in line with the theme of the material,the skin texture,element,select colors combine with alcohol in the bond of ink painting skin texture,using illustrations with the characteristic of Heng Yang local elements and has the classic lasting appeal of a LOGO design,Finally,the crisp thin moon packaging design with unique local traditional culture characteristics and modern aesthetics is formed.Combined with the contemporary aesthetic,the paper expounds and analyzes the ink language and cultural concepts and summarizes its application in the crisp thin moon packaging design.In addition,the paper takes the packaging design as an example and the experimental ink painting language as a basic "tool".The combination of the two is discussed in detail,which promotes the multi-level development and multi-angle application of modern ink painting elements in the field of design,and better inherits and carries forward China’s traditional culture.