Research On Visual Design Performance Of Time-honored Brands In Daoxiang Village Suzhou

The state establishes a system to protect and promote the development of time-honored brands.Activating time-honored brands,inheriting and revitalizing time-honored brands are hot issues concerned by all sectors of society.In such an era of rapid development,time-honored brands are in crisis.In view of the above phenomena,when the subject designs the visual design of Suzhou Daoxiang Village time-honored brand,it is necessary to investigate and deeply explore the social status of Suzhou Daoxiang Village time-honored brand,and learn to reshape the brand image with visual language.Add modern design methods,realize the combination of tradition and modernity,and innovate the visual design performance of the brand.Through literature search,case analysis,field investigation and other methods,we compare the traditional visual design of the time-honored brand with its essence and its dross.Finally,it makes an in-depth study on the visual image of Suzhou Daoxiang Village time-honored brand.Change the embarrassing situation of the aging brand image of Suzhou Daoxiang village.So that the time-honored brands can realize the integration of tradition and modernity,regain vitality and vitality,and attract the attention of more consumers,which plays an important and positive role in the revitalization and development of time-honored brands.It provides an important reference for the revitalization and development of the old brand of Daoxiang village in Suzhou.The author chooses the subject of visual design of time-honored brands in Daoxiang village,Suzhou to further deepen the expression ability of visual language and carry forward the excellent culture of time-honored brands through the understanding and understanding of the subject,which is the core of the subject design and research.