Change And Innovation Of Illustration Design Language In Dream Of The Red Chamber

As one of the four famous novels,Dream of The Red Chamber is a well-deserved literary treasure in China,but the complex classical Chinese and unpredictable poetry and songs make it difficult for people to read Dream of The Red Chamber.The illustration design in this famous book not only adds interest to reading,but also becomes an auxiliary means for visual understanding of the text content.It has been 231 years since the first Dream of The Red Chamber was published in1791.Its illustration design has changed with the development of printing technology and design level,and its design language has also changed with the development of history.This thesis summarizes and concludes the changing process of the illustrations in Dream of The Red Chamber: "the literati design language" in the Qing Dynasty,the "Chinese and Western mixed design language" in the Republic of China,the "popular design language" in the early days of the founding of the People’s Republic of China,and the "multiple design language" after the reform and opening up.In the post-modern era,how to enhance the suitability of the illustration design of in Dream of The Red Chamber and let the traditional culture shine in the new historical period is the key problem to be solved in this thesis.Relying on the Chinese discourse system,Chinese design language,and the basic point of oriental aesthetic philosophy,combined with postmodern thinking and expression methods,this thesis starts from the Chinese ternary poetic design context,the light-hearted design vocabulary,the Taoist and natural design grammar,The five dimensions of the design semantics of the unity of nature and the invisible design language of elephants,discuss the contemporary adaptability of the design language of the illustrations of Dream of The Red Chamber.Finally,taking history as a mirror,inhaling oxygen with history,and innovating with history as the guiding ideology for the design and creation,the book cover and the inner page of the Jinling Twelve Hairpins of the youth version of Dream of The Red Chamber are recreated and designed.Based on the "Chinese Discourse System",use the "Oriental Design Language",fully consider the characteristics of the times,the characteristics of the target audience and the commercial benefits of publishing to carry out design innovation and expression.It enhances the modern suitability in the design and creation of the youth version of Dream of The Red Chamber in the illustration design and creation,enriches the fun of reading,reduces the barriers to reading comprehension of the famous book Dream of The Red Chamber,and increases its market share.