| As a new media platform under the prevalence of the Internet,web pages have a strong function of information transmission.However,with the advent of the era of big data information,the information carried by web pages has become more and more complicated,and only simple information stacking can no longer meet the needs of users.Web designers need to design and divide visual elements to achieve page optimization and improve user experience.Although reception aesthetics is a theory in the field of literature research,the relationship between author-work-reader emphasized in it has something in common with the relationship between designer-design-work-user in web design.Therefore,in the early stage of this research,through the study of relevant literature on the theory of acceptance aesthetics,some theories in acceptance aesthetics were integrated with the representation of web page visual elements,and new research directions were explored for the development of web page visual elements through interdisciplinary research.This paper divides the research on reception aesthetics in the representation of web visual elements into four main parts.First,it defines the main concepts of reception aesthetics and web page visual elements,and analyzes and summarizes the main theory of reception aesthetics and the main characteristics of web page visual elements;second,it inspires the design concept of web page visual elements through the theory of reception aesthetics,put forward the design concept of web page visual elements to achieve the unity of expected vision and aesthetic distance,and realize the acceptance process from "shape" to "spirit";thirdly,it summarizes the design rules of web page visual elements under the influence of aesthetics,respectively It is the "presence before life" law,the effective law of visual acceptance,and the law of "image" in space;fourth,apply the theoretical content studied in the previous article to the creation practice of the "Habitat" website,deepen the theory from practice,and at the same time pass Practical creation feeds back theoretical research and realizes further improvement of theoretical research. |
