Research On Creative Product Design Of Ice And Snow Tourism Culture In Jilin Region

Snow and ice are precious and unique resources in Jilin Province.The official proposal of the National Ice and snow sports development plan(2016-2025),the implementation of the Northeast Revitalization strategic measures,the proposal of Jilin province’s "fourteenth five year plan" goals and long-term strategic plans for 2035,and the introduction of Jilin province’s high-quality development plan for the ice and snow industry(2021-2035)have brought unporecedented broad space and major opportunities for new strategic breakthroughs for Jilin Province to build the ice and snow industry chain and integrate the development of the ice and snow industry.Therefore,how to further meet the consumption demand of ice and snow tourism,enrich the creative connotation and service level of ice and snow tourism culture in Jilin,and Research on the design of ice and snow cultural creative products is one of the urgent problems to be solved in Jilin Province.The inadequate development of Jilin ice and snow cultural creative industry,the insufficient combination of regional cultural characteristics,and the less development of ice and snow cultural creative products have a great impact on cultivating new growth points of the ice and snow industry economy and fully releasing the market vitality of the ice and snow industry.Ice and snow cultural creative products transform ice and snow cultural Tesources into design elements with the thinking mode of modern design,and use handicrafts,technical means and industrialized production methods to transform ice and snow cultural content into commodity services that meet the spiritual demands of modern people.Increasing the integration and development of "ice and snow+cultural creative products" can effectively realize the deep integration of Jilin region and ice and snow tourism,and improve the economic marginal effect of ice and snow tourism and cultural industry development in Jilin Province,which is of great significance to create good cultural,economic and social benefits of ice and snow tourism.This paper is divided into four chapters.Firstly,it explains the concept of ice and snow tourism and cultural creative products,and analyzes the development status of ice and snow cultural creative products in detail;Secondly,through the analysis of domestic excellent cultural and creative product cases,this paper summarizes the excellent experience of cultural and creative product design;Focusing on the analysis of the design status and development advantages of ice and snow tourism cultural creativity in Jilin region;Thirdly,through the analysis of the potential audience of Jilin regional ice and snow tourism cultural creative products,this paper puts forward the design principles and development strategies far Jilin regional ice and snow cultural creative products;Finally,choose "Changbai mountain ice and snow cultural creative product design" as the design theme to design the ice and snow cultural creative product scheme,so as to provide a feasible path and reference value for the development of regional ice and snow cultural creative products.