Research On The Strategy Of Improving The Mainstream Ideological Communication Power Of Broadcast News Special Programs

With the vigorous development of new media,internet plus and intelligent big data information recommendation,traditional media,especially radio programs,have been greatly impacted,which has also affected the spread and development of mainstream ideology in radio news topic programs,thus forcing them to constantly seek ways and means of integration,transformation and upgrading.In this paper,the radio news topic program "Together for the Future Winter Olympics" is selected as the research object,and the methods and paths to enhance the communication power of mainstream ideology are systematically sorted out according to the creation process of the program.Among the research objects,the host’s broadcast language as the "voice" of the broadcast program,the creative planning as the "bright spot" of the broadcast program,the interactive form as the "bridge" between the broadcast program and the audience,the emerging big data algorithm and other new technologies as the "booster" of the broadcast program constitute the power chain of the mainstream ideology in the broadcast program to enhance its communication power.Through the application of host’s copywriting and language skills,artistic treatment,interactive forms and emerging technologies,this paper explores a practical reference scheme for improving communication power.