| Nvshu is the first batch of intangible cultural heritage of the country,and it is also the only female script in the world.However,with the changes of society and the characteristics of "people die and books burn" of Nvshu culture,the culture was in the exhaustion period of life course when it was found,and the natural inheritors were endangered.Although up to now,the academic circles have carried out rescue protection and researches on it for nearly 40 years,it is still unable to stop the gradual extinction of Nvshu culture in contemporary society.Therefore,in order to resolve the survival crisis of Nvshu culture and protect the important intangible cultural heritage of the country and the world,we must change our inherent ideas and seek new communication channels and modes for it.Aiming at the cultural characteristics of Nvshu culture with characters as the core,this thesis puts forward a digital solution combining the interactive typography experience of Nvshu.In terms of theoretical research,the thesis takes Nvshu culture and interactive typography as the main research object,and explores their concept,origin,production environment and development process.At the same time,it studies the relevant cases of text interactive experience in the context of cultural display and communication,and analyzes its characteristics in display form,communication content,interactive mode and design characteristics,so as to provide guidance for the design practice of Nvshu culture.In terms of design practice,the thesis carries out interactive typography design for Nvshu Culture:firstly,based on literature analysis and case study,this thesis puts forward the design idea of the project,analyzes and determines the strategies and methods of cultural design translation.Secondly,carry out scheme design and technical realization for the maj ority of teenagers and young cultural lovers.Finally,collect target users to verify the cultural display and communication effect based on interactive products.The experimental results show that after using the product,users have a new understanding of Nvshu culture to varying degrees,and express their willingness to explore Nvshu culture at a deeper level.The research and design of interactive typography for Nvshu culture attempts to integrate the "sound","shape" and "meaning" of Nvshu,and narrow the distance between minority culture and public interest with the help of the diversified and interesting characteristics of interactive experience.The excavation and utilization of Nvshu in this thesis is not only an important part of the excellent traditional culture inheritance and development project,but also explores new cultural story telling methods for Nvshu culture and other cultural heritages with characters as the core,and provides a new innovative way of digital communication and inheritance. |
