The Research On The Propagation Path Of Hunan Local Opera Under The New Media Environment

The dissemination of Hunan local opera needs media.From the perspective of the evolution of media,interpersonal communication,print communication,and electronic communication have had a profound impact on the dissemination content and expression of Hunan local opera.At this stage,new media represented by the Internet and new media have brought opportunities and challenges to the dissemination of Hunan local opera,and the presentation and expression of Hunan local opera has become more diverse.Only by grasping the dissemination laws and characteristics of different media can they be properly applied to the dissemination of local operas in Hunan and achieve good results.In different media eras,the dissemination modes of local operas in Hunan are adapted to the media characteristics and dissemination environment at that time.Hunan local opera has experienced four stages of oral communication,written communication,electronic communication and network communication,and each stage reflects different communication laws and characteristics.The emergence of new media has opened up the new path of local communication in Hunan,and to a certain extent changed the performance content and form of Hunan local opera.New cultural forms such as Magic Stage Drama show the characteristics of audiovisual entertainment,and it is more in line with the aesthetic orientation and cultural needs of modern audiences.However,the negative impact of the new media on the local opera of Hunan cannot be ignored.For example,the performance of art has weakened,the content has a vulgar tendency,and the audience’s cultural choices are increasingly irrational,which directly affects the dissemination effect of Hunan local opera.Therefore,the spread of new media in Hunan local opera needs to fit the characteristics and laws of new media under the major propositions of cultural self-confidence and cultural identity,to exert the subjective initiative of people,support the policy,enhance the age of the content,in the form of form,in the form of form,in the form of form.Build a three-dimensional communication platform to strengthen the cultivation and education of local opera inheritors,and seek a new path for the spread of local opera dissemination in Hunan.