Research On Cultural Inheritance And Innovative Design Of Zibo Lantern Festival Under The Threshold Of Intangible Cultural Heritage

The Lantern Festival(Zibo Lantern Festival)was selected as a national intangible cultural heritage in 2014,which reflects its important social influence and cultural value.Therefore,the inheritance,design and development of this intangible cultural heritage of Zibo Lantern Festival becomes particularly important.Under the threshold of intangible cultural heritage,this study integrated and analyzed the materials and on-site pictures of Zibo Lantern Festival,and carried out innovative design research on its social impact and cultural value.In the research,it adopted the methods of questionnaire survey and field investigation to make an empirical analysis of Zibo Lantern Festival,and sorted out and summarized the current situation of Zibo Lantern Festival by combining with relevant historical documents.This paper takes Zibo Lantern Festival as the main research object,discusses the cultural inheritance and protection of Zibo Lantern Festival under the background of the development of intangible heritage,and discusses the historical origin and development process of Zibo Lantern Festival,so as to explore the cultural protection measures of Zibo Lantern Festival;Starting from the implication of the lantern theme of Zibo Lantern Fair,this paper makes a comparative analysis and summary of the artistic characteristics of the lantern Fair,thus laying a foundation for the innovative design of Zibo Lantern Fair.Combined with the results of the questionnaire,this paper explored the ideas and methods of visual innovation design of Zibo Lantern Festival,and sorted out and drew the innovative design content of Zibo Lantern Festival.Extracting the content from the shape and story theme of Zibo Lantern Festival,I carried out a series of innovative design and application practice for Zibo Lantern Festival through extraction,activation and innovation design methods,and systematically demonstrated the practical application of Zibo Lantern Festival innovative design by combining online and offline communication methods,so as to demonstrate the inheritance and development of Zibo traditional Lantern Festival handicraft.And carry forward the excellent traditional Chinese culture;Finally,this paper looks forward to the value and innovation of cultural and creative products of Zibo Lantern Festival,summarizes the inheritance and practice value of this paper for the innovative design of Zibo Lantern Festival,and provides a new source for the future design and development of Zibo Lantern Festival.The visual design of Zibo Lantern Festival is the research innovation point of this paper.Through the innovative design,Zibo Lantern Festival is presented to the visitors in the form of cultural and creative products.Through the design of cultural and creative products,the intangible cultural heritage of Zibo Lantern Festival can be more clearly and widely understood.To enhance the visual experience of visitors watching Zibo Lantern Festival.Through research and practice,Zibo Lantern Festival can achieve the purpose of serving the local economic and social cultural development,enhance the people’s perception of the intangible cultural heritage of Zibo Lantern Festival,expand the cultural communication influence of Zibo Lantern Festival,promote the transformation of the new development of Zibo Lantern Festival industry,meet the people’s visual needs,but also enrich people’s spiritual and cultural vision.It will play an active role in the inheritance and development of Chinese intangible cultural heritage.