Research On Dance Communication Under The Background Of New Media

The rapid development of digital technology,computer network technology,and mobile communication technology has not only resulted in profound changes in contemporary art and aesthetic activities,but has also resulted in new opportunities and challenges for dance communication.Compared with traditional media,the new media provide a more convenient,richer,and more effective communication environment for dance communication.At the same time,the rapidly developing communication technology and the multiple and complex characteristics of the new media also pose challenges to dance communication.Therefore,based on rationalizing the relationship between new media and dance communication,we need to further explore the channels,contents,and characteristics of dance communication in the new media environment,analyze the audience and effects of dance communication in the new media context,and find new ways and strategies for the development of dance communication according to the existing shortcomings of dance communication in the new media context.This dissertation draws on the "5W" model in communication to establish the overall research framework and is divided into the following three parts: The first part is the introduction,which introduces the background of interdisciplinary research and the development of new media,and compares and summarizes the relevant domestic and international literature on dance communication research in the context of new media,and introduces the research contents,methods,and innovations of the thesis.The second part consists of chapters 2,3,and 4,which are the core of this thesis.It mainly discusses the concept and characteristics of dance communication and new media,as well as the performance of dance communication with the development of traditional media,and summarizes the influence of new media on art and dance art,as well as the relationship between new media and dance communication.Secondly,the five main types of dance communication channels in the context of new media are analyzed from two dimensions of development status and communication characteristics,and the main contents and characteristics of dance communication subjects,communication audiences,communication contents,and communication channels in new media dance communication are specifically analyzed.Subsequently,with the help of the use and satisfaction theory,an empirical analysis of the audience and effect of new media dance communication was conducted using an online questionnaire.The group characteristics and usage behavior of the audience were analyzed descriptively and using SPSSAU software based on the questionnaire data.Cognitive demand,emotional demand,and social integration demand were identified as important factors attracting dance communication audiences to use new media platforms to browse dance resources.Combining the data on the number of clicks,reprints,and likes of the dance communication content in the new media platform,it is concluded that dance communication in the new media platform has achieved further development,formed a wide audience base,and realized two-way interaction between the communication subject and the audience.The third part of this thesis summarizes the existing shortcomings of dance communication development in the context of new media and puts forward constructive suggestions for the development of dance communication in the context of new media.